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All Journal IQTISHODUNA JAM : Jurnal Aplikasi Manajemen Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Management and Economics Journal (MEC-J) BUANA SAINS
Nur Ida Iriani
Program Studi Manajemen Universitas Tribhuwana Tungga Dewi
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences

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Journal : JAM : Jurnal Aplikasi Manajemen

 1 
Pengaruh Dimensi Brand Equity (Ekuitas Merek) terhadap Keputusan Pembelian Kartu Telepon Selular Telkomsel di Kota Malang Nur Ida Iriani
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Nowadays, the business competition of handset operator cellular in Indonesia are more competitive. This condition makes Telkomsel is not only depend on product differentiation and price leader, which is easy to follow. Brand that have a several attribute equity will create a positive brand image in the consumer mind. The purpose of the research is to analyze the influence of brand equity consisting of brand awareness, perceived quality, brand association and brand loyalty toward buying decision celular card of Telkomsel at Malang. The research method used quantitative approach in which variables are measured with Likert Scale. The sample amount is 100 respondent by incendental method. The primary data collection is by distributing quetionnaries. Data processing was used a application SPSS vs.15,0 for Windows (includes: validity and reliability analysis, classic assumption analysis, and hypotesis tested by multiple regression analysis). The result show that: (1) by collectively, the equity brand attribute having significant toward buying decision of consument. (2) by partially, there are significant influence of the all equity brand attributes consisting of perceived quality, brand association, and brand loyalty toward buying decision of consument. Then (3) brand loyalty having a dominant influence on buying decision.Keywords: brand equity, buying decision
Motivasi Intrinsik, Motivasi Ekstrinsik dan Disiplin Kerja Pengaruhnya terhadap Kinerja Pegawai pada Kantor Dinas Pendidikan Kabupaten Sambas Nur Ida Iriani
Jurnal Aplikasi Manajemen Vol 8, No 2 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research basicly aims to know the influence of motivation (intrinsic and extrinsic) and work discipline to employee performance. The location is chosen for this research is education officional office of Kabupaten Sambas. The research was done to 37 responden by using quantitative-explanatory approach. Thus, data analysis which is used is statistic analysis in the form of double linier regression test. The result of this research shows that either simultaneously or partially, the variable of intrinsic motivation, ekstrinsic motivation and work discipline influence work performance of the employee at officional office of education of Kabupaten Sambas. It has been proven from the result of (f) simultan test which shows confer (38,773) with significant point (0.000) which is much smaller than alpha 0.05. Along with the result of (t) partial shows significant point of three free variables in succession as big as 0.000, 0.009 and 0.000 which is much smaller than alpha 0.05. so that the accepted assumption from both of the test is Ho rejected.Keywords: intrinsic motivation, extrinsic motivation, work discipline, and employee performance
Co-Authors Dyanasari, Dyanasari HS. Lilik Wiyanto Muhamad Rifa’i Nifanngeljau, Johanis Purwoko, Agus Risnaningsih ., Risnaningsih Sjheny Tanuwijaya, Sjheny