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Wahyu Eko Prasetyanto
Mahasiswa Program Studi Doktor Ilmu Manajemen, Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Top of Mind Terhadap Keputusan Pembelian Convenience Goods di Supermarket Mo-Ro Mall Purwokerto Wahyu Eko Prasetyanto
JBIMA (Jurnal Bisnis dan Manajemen) Vol 3 No 2 (2015): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Purchasing decisions by consumers is very important, because it is one measure of the success of marketing strategies and tactics that have been made by a company. Consumers tend to buy brands that are well known because they feel safe to something already known. Consumers who have the highly brand awareness, predicted to be more loyal. Each manufacturer will try to brand its products can occupy the position of top of mind in the minds of consumers, as it will facilitate and accelerate decision-making or purchasing a product. The importance of that brand their products become top of mind in the minds of the purchase decider increasingly felt for convenience goods product manufacturer; namely consumption goods are often necessary (and purchased) on a regular basis, instantly / immediately and requires only a minimum of effort to get it. This study attempts to examine further how much top of mind can really influence purchase decisions on products of convenience goods. The research was conducted on visitors Supermarket Mo-Ro Purwokerto.
Pengaruh Kompetensi Guru dan Fasilitas Belajar Terhadap Prestasi Siswa di Pusat Kegiatan Belajar Masyarakat (PKBM) Al-Falah Kelurahan Sumur Batu Kecamatan Bantar Gebang Kota Bekasi Wahyu Eko Prasetyanto
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 1 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

That the success of learning achievement is determined by several factors. This study tried to examine the relationship between Teacher Competencies and Learning Facilities on Student Achievement. Research conducted at the Community Learning Center (CLC) Al-Falah subdistrict Sumur Batu Bantar Gebang Bekasi, with the number of a sample of 50 students. Data processed by regression techniques using Microsoft Excel 2010. The results showed that both factors (Teacher Competencies and Learning Facility) has an influence on Student Achievement, each with a coefficient of 0.472 and 0.482, and simultaneously influence by 76%, with a coefficient of 0.762 Goodness of Fit.
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