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All Journal Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik RESLAJ: Religion Education Social Laa Roiba Journal
Sugiyanto
Universitas Esa Unggul
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN PADA MAHASISWA ESA UNGGUL PENGGUNA IPHONE Sugiyanto; Edo Maryanto
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 4 No 2 (2021): JURNAL PAPATUNG Volume 4 Nomor 2 Tahun 2021
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v4i2.453

Abstract

The purpose of this study was to determine the effect of product quality, brand image and word of mouth on repurchase interest through consumer satisfaction in Esa Unggul Student Iphone users. This type of research is quantitative research with causal associative research. The population in this study were 170 regular and parallel active students at Esa Unggul University, Faculty of Economics, Citra Raya, which were taken using the purposive sampling method. Data testing was carried out using the validity test, reliability test, and path analysis methods. Based on the results of the study, several conclusions can be drawn as follows: 1) Product Quality, Brand Image, Word of Mouth variables have a positive and significant effect on consumer satisfaction in students of the economics faculty of Esa Unggul University; 2) Variables of Product Quality, Brand Image, Word of Mouth, and Consumer Satisfaction have a positive and significant effect on repurchase interest in students of the economics faculty of Esa Unggul University; 3) Product Quality and Brand Image variables have a positive and significant influence on repurchase intention but consumer satisfaction does not mediate; and 4) Word of Mouth variable has a positive and significant effect on repurchase intention by mediating consumer satisfaction.
PENGARUH CITRA MEREK DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA PRODUK KANTONG PLASTIK TOMAT Sugiyanto; Robert Aprioman
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 4 No 2 (2021): JURNAL PAPATUNG Volume 4 Nomor 2 Tahun 2021
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v4i2.464

Abstract

The purpose of this study was to analyze the effect of brand image and promotion on consumer loyalty with satisfaction as an intervening variable on tomato plastic bag products. This type of research uses associative research. The data source used is the primary data source. In this study the dependent variable is loyalty (Y), the independent variable is brand image (X1) and promotion (X2), and the intervening variable is consumer satisfaction (Z). The data test in this study consisted of a validity test, a reliability test and a path analysis test. Based on the analysis of the research data, it can be concluded that: 1) Brand Image (X1) and Promotion (X2) affect satisfaction (Z); 2) Brand Image (X1) and Promotion (X2) affect Loyalty (Y); 3) Satisfaction (Z) has an effect on Loyalty (Y); and 4) Brand Image (X1) and Promotion (X2) have an influence on consumer loyalty through consumer satisfaction of Tomato brand Plastic Bag Products.
Pengaruh Kualitas Layanan, Makanan, Harga, dan Lingkungan terhadap Loyalitas melalui Kepuasan di Restoran Padang Cahaya Delima Widya Syahputri; Sugiyanto
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.5075

Abstract

Padang Cahaya Delima Restaurant, which is located in the Tangerang area, is a culinary destination that offers delicious Padang specialties. This research aims to determine the influence of service quality, food quality, physical environment prices on customer satisfaction through customer loyalty at Cahaya Delima restaurants in the Tangerang area. Data collection was obtained through a questionnaire distributed online in April 2024. Data analysis in this research used the Partial Least method. Square (SEM PLS) with a sample size of 230 respondents. The results of data processing show that service quality, food quality, price have a positive effect on customer satisfaction, but the physical environment does not have a positive effect on customer satisfaction. Physical environment, price, food quality have a positive effect on cust omer loyalty, but customer satisfaction and food quality do not have a positive effect on cstomer loyalty.
Model Perilaku Penggunaan Quick Response Code Indonesian Standard (QRIS) Masyarakat Tangerang dengan Pendekatan Technology Acceptance Model (TAM) Monika Palmalita Hutasoit; Sugiyanto
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.5108

Abstract

COVID-19 has created a demand for contactless technology, in line with the significant technological growth in Indonesia. Contactless or cashless payment technology has become the preferred payment method as it eliminates the need for physical contact with paper money, coins, or even other people's hands. As an innovation, the Government has responded to this challenge by supporting the National Payment Gateway (GPN) regulation, and Bank Indonesia has established a national standard code known as QRIS. This study aims to determine the extent to which system users perceive the system as useful (Perceived Usefulness), easy to use (Perceived Ease of Use), and to understand how Behavioral Intention and social influence in the user's environment can affect their attitude and behavior towards system usage (Actual System Use) using the TAM approach in the Tangerang Regency area. Data collection was conducted through an online questionnaire distributed in June 2024. Data analysis in this study used the Partial Least Square (SEM PLS) method with a sample size of 165 respondents. The data processing results indicate that factors such as Perceived Usefulness and Perceived Ease of Use have a significant positive influence on Behavioral Intention and Actual System Use in the use of QRIS. Perceived Usefulness and Perceived Ease of Use affect Actual System Use through Behavioral Intention. Meanwhile, social influence does not significantly affect Actual System Use through Behavioral Intention. The managerial implications of this study suggest that Bank Indonesia should enhance the security and reliability of the QRIS system to build public trust and confidence in this digital payment system. Additionally, the registration and usage processes for QRIS should be simplified to ensure they are easily understood and used by all segments of the population, including those less familiar with technology. These measures are expected to increase public adoption and trust in QRIS as a digital payment system
Co-Authors Edo Maryanto Monika Palmalita Hutasoit Robert Aprioman Widya Syahputri