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All Journal Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Hotma Napitupulu
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN POESPA SALON & SPA BEKASI BARAT Hotma Napitupulu
Jurnal Ekonomi dan Industri Vol 20, No 2 (2019): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v20i2.316

Abstract

Service quality in this study has a positive and significant effect on customer satisfaction, so the first hypothesis put forward "allegedly a positive and significant influence on service quality on customer satisfaction" can be accepted
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP MINAT BELI KONSUMEN PRODUK SMARTPHONE SAMSUNG TOKO FONEL PONDOK GEDE, KOTA BEKASI kurniawati kurniawati; Hotma Napitupulu
Jurnal Ekonomi dan Industri Vol 23, No 2 (2022): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i2.725

Abstract

Purpose to analyze the effect of product quality and service quality on customer buying interest in Samsung Smart Phone products at the Pondok Gede Fonel Store. The research method uses descriptive qualitative and quantitative analysis, the analytical model used is linear regression, simultaneous and partially. The research population is the customers of the Pondok Gede Fonel Store. 60 people who bought Samsung Smart Phone products from January to April 2022 were taken as samples. The result simultaneous, product quality and service quality have a positive and significant effect on customer buying interest in Samsung Smart Phone products at the Pondeok Gede Fonel Store. Partially product quality has a significant effect on customer buying interest, and partially service quality has a significant effect on customer buying interest.
Co-Authors Kurniawati Kurniawati