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All Journal Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Kurnia Gandhy
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN COFFEE SHOP SAN9A GALAXY Kurnia Gandhy; Arief Syah Safrianto
Jurnal Ekonomi dan Industri Vol 21, No 3 (2020): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i3.495

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction at the San9a Galaxy coffee shop. The research method used for data collection is through primary data by distributing questionnaires. The results showed that together it is known that the variables of service quality and price have a positive and significant effect on consumer satisfaction of the San9a Galaxy coffee shop. Based on the partial test, both service quality and price variables have a positive and significant effect on consumer satisfaction of the San9a Galaxy coffee shop consumers
Co-Authors Arief Syah Safrianto