Article Per Year (5 Year)
p-Index From 2021 - 2026
1.203
P-Index
This Author published in this journals
All Journal IKON International Journal of Economics and Management Research Journal of Management
Arief Syah Safrianto
Fakultas Ekonomi Universitas Krisnadwipayana
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Library & Information Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN Sari Endah Nursyamsi; Nasaruddin Siregar; Arief Syah Safrianto
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 23 No 1 (2019): Vol. 23 No.1 April 2019 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.56 KB)

Abstract

Tujuan penelitian untuk mengetahui dan menganalisis hubungan kepemimpinan dan motivasi dengan Kinerja karyawan PT Maxindo Karya Anugerah, pengambilan data dilaksanakan dengan metode analisis koefisien korelasi product moment menggunakan aplikasi SPSS. Hasil penelitian berdasarkan kuesioner menunjukkan rata-rata jawaban responden atas variabel kepemimpinan dan motivasi terhadap kinerja karyawan PT Maxindo Karya Anugerah relatif baik. Ditujukan oleh koefisien korelasi sebesar 0,697 yang artinya, terdapat hubungan signifikan antara variabel bebas dengan variabel terikat.
Customer Satisfaction And Product Quality As Intervening Variables Arief Syah Safrianto
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.142

Abstract

The purpose of this study project is to clarify two things: (1) how product quality affects customer happiness among Xiboba beverage product customers in Jakarta; and (2) how price affects customer satisfaction among Xiboba beverage product consumers in Jakarta. (3) How product quality affects product consumers' loyalty to a product. Drinks Xiboba in Jakarta (4) Price's Impact on Customer Loyalty Among Jakartan Xiboba Drink Product Users Customers in Jakarta who purchased Xiboba Drink Products. This study employs a quantitative methodology and an associative type. The participants in this study are those who buy Xiboba drinks in the Jakarta region. In the meantime, the sample consists of 92 respondents who are over the age of 18 and reside in Jakarta and purchase and consume Xiboba beverage products on a regular basis. Path analysis techniques are employed for data analysis. The results of the analysis of this research activity showed that Price (X2) and Product Quality (X1) both had positive and significant effects on Customer Satisfaction (Z), Customer Loyalty (Y) and Product Quality (X1) had a positive and significant effect on Customer Loyalty (Z).
Study of Consumer Behavior on TikTok: Motivations, Preferences, and their Impact on Marketing Trends Safrianto, Arief Syah; Herawati, Heny; Fauzan, Rusydi
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study seeks to investigate the impact of fashion content, content inventiveness, and user interaction on consumer behavior, as well as the moderating role of consumer motivation in enhancing these interactions. Data was obtained from active social media users who were exposed to fashion content. Statistical tests were used in the analysis, as well as Moderated Regression Analysis (MRA). The study found that fashion content (X1) had a significant positive impact on customer behavior (Y), with a significance value of 0.000 (p < 0.05). Content inventiveness (X2) has a considerable beneficial impact on consumer behavior (Y) with a significance level of 0.000 (p < 0.05). Furthermore, user interaction (X3) has a considerable beneficial impact on customer behavior (Y) with a significance value of 0.000 (p < 0.05). Furthermore, the MRA results suggest that consumer motivation (M1) moderates the effect of fashion content on customer behavior, with a p-value of 0.01. Customer motivation, with a significance value of 0.00, likewise moderates the effect of content innovation on customer behavior, as does user interaction. Thus, consumer motivation enhances the link between the independent factors (fashion content, content creativity, and user engagement) and the dependent variable (consumer behavior).This study emphasizes the importance of customer motivation in enhancing the efficiency of marketing tactics using fashion content on social media. The findings have practical implications for marketers and content providers in the fashion sector to pay more attention to customer motivation factors in order to promote favorable consumer behavior toward their brands.
Co-Authors Eko Saputro Fauzan, Rusydi Heny Herawati Imam Wibowo Intan Angela Rosariani Keke Arnesia Iskandar Kurnia Gandhy Nasaruddin Siregar Nursyamsi , Sari Endah Rosmalinda Rosmalinda Stephanus Ario Wibowo