Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Akuntansi dan Bisnis Krisnadwipayana Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Devi Krisnawati
Fakultas Ekonomi Universitas Krisnadwipayana
Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH CO-CREATION, CURRENCY, COMMUNAL ACTIVITY DAN CONVERSATION TERHADAP CONSUMER JOURNEY Devi Krisnawati
Jurnal Ekonomi dan Industri Vol 20, No 2 (2019): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v20i2.310

Abstract

This research use descriptive research with quantitative approach. There are five variables that are used in this research: co-creation, currency, communal activity, conversation, and consumer journey. The collection of data obtained through online questionnaires, which were distributed randomly for six days. The sample in this research was 100 respondents. The sampling technique of this research is random sampling. The data analysis uses descriptive analysis and multiple linear regressions. The results in this research showed that co-creation, currency, communal activity, conversation simultaneously affecting consumer journey significantly. The other results showed that co-creation  and conversation  partially affecting consumer journey significantly. Otherwise, currency, and communal activity partially were not affecting consumer journey. Based on the result of this research, it’s better for a marketer or a company to maintain conversation and develop product with involvement of the customer to strengthen consumer journey
PERAN PERKEMBANGAN TEKNOLOGI DIGITAL PADA STRATEGI PEMASARAN DAN JALUR DISTRIBUSI UMKM DI INDONESIA Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i1.175

Abstract

The aim of this study is to describe the interchanging role of digital marketing and traditional marketing as the key marketing strategi and marketing mix of the Small Medium Enterprise in Indonesia. The study using qualitative descriptive methods with case study ‘Kepiting Nyinyir’, one of Small Medium Enterprise in Jakarta. The result of this study found significant role of digital technology supported the distribution channel of Small Medium Enterprise to expand the business. Digital marketing as the new concept and perspective is interchanging the role of traditional marketing by balancing online and offline activities. The interchanging role of digital marketing and traditional marketing showed shifting in marketing strategy, from segmentation and targeting to customer community confirmation, brand positioning & differentiation to brand clarification of character and codification, tactical marketing mix (product, place, price & promotion) to connected marketing mix (co-creation, communal activation, currency & conversation).
PENGARUH KARAKTERISTIK INDIVIDU DAN FAKTOR LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pembelian Produk Asuransi Jiwa Unit Link Di Jakarta) Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 1 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i1.389

Abstract

This research use descriptive research with quantitative approach. There are three variables that are used in this research: Individual Differences, Environmental Factors and Buying Decision. The collection of data obtained through online questionnaires, which were distributed randomly in Jakarta. The sample in this research was 100 respondents. The sampling technique of this research is random sampling. The data analysis uses descriptive analysis and multiple linear regressions. The results in this research showed that Individual Differences and Environmental Factors simultaneously affecting Buying Decision significantly. The other results showed that Individual Difference and Environmental Factors partially affecting Buying Decision significantly. Based on the result of this research, it’s better for Insurance Company to considerate people personal individual differences and also environmental factors to strengthen the sales of unit link product.
PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN AMDK MEREK AQUA (STUDI PADA MASYARAKAT DI KOTA BANDUNG) Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 1 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i1.30

Abstract

This study examines the effect of brand awareness on purchase decisions Aqua brand of bottled water in the community in the city of Bandung. This study aimed to measure the level of brand awareness in the community Aqua in Bandung, analysis of consumer purchasing decisions Aqua, and the influence of brand awareness in this study using a top of mind dimension, brand recall, brand recognition, and consumption on consumer purchasing decisions Aqua. This type of research used in this study was a descriptive study using quantitative methods. The population in this study is a community in the city of Bandung with samples taken 100 respondents. Collecting data in this study using a questionnaire distributed to respondents using incidental sampling technique. These results indicate that the level of brand awareness is at its Aqua brand top of mind and included into the category of high and Aqua brand of bottled water purchasing decisions are in high positions. Based on a simple regression test results indicate the brand awareness influence on purchase decisions Aqua brand of bottled water by 70.1%. While based on the coefficient of determination variable brand awareness can influence purchasing decisions by 46.2%.
ANALISIS PENGARUH RASIO LIKUIDITAS, SOLVABILITAS TERHADAP HARGA SAHAM PT. INDOFOOD CBP SUKSES MAKMUR Tbk Devi Krisnawati; Ilham Setiawan; Elsa Ari Setya Anjani
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 5, No 1 (2018): JURNAL AKUNTANSI dan BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.446 KB) | DOI: 10.35137/jabk.v5i1.243

Abstract

This study aim to analyze the influence of liquidity ratio and solvabily to stock price of PT Indofood CBP Sukses Makmur. This research used quantitative research method with secondary data collection techniques. In this study, data was obtained by accessing the Indonesia Stock Exchange gallery website to obtain documents in the form of financial statements of PT. INDOFOOD CBP SUKSES MAKMUR Tbk. listed on the Indonesia Stock Exchange in accordance with the provisions of the writing. This research using multiple linear regression analysis techniques as the data analysis techniques. The capital market in Indonesia currently shows developments in the Indonesian economy. This rapid development occurred because of the increasing public interest in investing in the capital market, the development of public knowledge about the capital market, and the increasing number of companies registered in the capital market. The advantage of a company from investments made is one of the important factors that must be considered in making investments, because it affects stock prices. Variations in stock prices are influenced by various factors both internal and external factors. There are two analyzes that can be used to anticipate the risks arising from stock prices that change every time, fundamental security analysis or company analysis and technical analysis. Fundamental analysis tries to calculate the intrinsic value of a stock by using company financial data or ratios, including with liquidity ratios and solvency ratios. The liquidity ratio is to show or measure the ability of a company to meet its maturing obligations. In this study the ratio used to measure the level of corporate liquidity is Current Ratio. Solvency ratio is the ratio of the company's ability to fulfill its financial obligations. In this study the solvency ratio used is Debt to Equity Ratio. Based on the results of this study it can be concluded that the Variable Current Ratio (CR) and Debt to Equity Ratio (DER) simultaneously do not have a significant effect on Stock Prices; Current Ratio (CR) variable has a negative but significant effect on Return on Equity (ROE); and the Debt to Equity Ratio (DER) variable partially has a positive and insignificant effect on stock prices.
Co-Authors Elsa Ari Setya Anjani Ilham Setiawan