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All Journal JBIMA (Jurnal Bisnis dan Manajemen)
Kurniawan Kurniawan
Fakultas Ekonomika dan Bisnis, Universitas Peradaban
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kemitraan dan Kewirausahaan Terhadap Saluran Distribusi, serta Pengaruhnya Terhadap Kinerja UMKM di Kabupaten Purbalingga Sugeng Rianto; Kurniawan Kurniawan
JBIMA (Jurnal Bisnis dan Manajemen) Vol 5 No 2 (2017): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

Sub-sector of farms broiler chickens in the District of Purbalingga is a business strategy the interrelationship between farmers and livestock feed company. One of the strategies of feed cattle for profit is to develop a distribution system so as to develop partnerships broiler farms. Research on strategy choice partnership is one form of strategic alliances that can improve business performance through some influence that is a partnership (relationship), entrepreneurship and distribution (distribution channel).
Co-Authors Sugeng Rianto