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M. Rizan
Universitas Negeri Jakarta
Social Sciences

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Pengaruh Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada PT Alakasa Extrusindo Abdullah Abdullah; M. Rizan
Manajerial Vol 9, No 2 (2015)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1394.636 KB) | DOI: 10.31479/m.v9i2.21

Abstract

The purpose of this research was to determined the effect of price on customer loyalty, to determine the effect of services quality on customer loyalty, as well as to determine the effect of price and service quality simultaneously on customer loyalty at PT. Alakasa Extrusindo employee. The method used in this research is an explanatory survey with type of descriptive and quantitative research, with a total sample 57 employee. The results provide empirical support for the proposed of significant effect partially price on customer loyalty, as significant effect partially of service quality on customer loyalty. Additionally, The result also showed that there are significant effect between price and service quality simultaneously on customer loyalty.The purpose of this research was to determined the effect of price oncustomer loyalty, to determine the effect of services quality on customerloyalty, as well as to determine the effect of price and service quality simultaneouslyon customer loyalty at PT. Alakasa Extrusindo employee.The method used in this research is an explanatory survey with type ofdescriptive and quantitative research, with a total sample 57 employee.The results provide empirical support for the proposed of significanteffect partially price on customer loyalty, as significant effect partiallyof service quality on customer loyalty. Additionally, The result alsoshowed that there are significant effect between price and service qualitysimultaneously on customer loyalty.
Pengaruh Tangible, Empathy Dan Assurance Terhadap Keputusan Pembelian Pada PT. Raden Auto Jakarta Hendry Syahrial; M. Rizan
Manajerial Vol 9, No 1 (2015)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.693 KB) | DOI: 10.31479/m.v9i1.20

Abstract

The objectives of this study were determining the effect of tangibles, empathy, and assurance on the decision to buy at PT Raden auto, Jakarta. This study uses a quantitative approach to data collection techniques using questionnaires. The populations used in this study are the consumer at PT. Raden Auto Jakarta, while the sample using purposive sampling technique, which determines the sample by chance, in order to obtain the total sample of 100 people. The results showed that the tangibles, empathy, and assurance were predicted by decision to buy. In other words, learning strategies has been a role in increasing tangibles, empathy, and assurance customers in the PT Raden Auto, Jakarta. The results proved that decision to buy was simultaneous affected by tangible, empathy, and asssurance.
Co-Authors Abdullah Abdullah Hendry Syahrial