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All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen
Muhammad Yunus Jarmie
Universitas Islam Kalimantan (Uniska) MAB Banjarmasin
Economics, Econometrics & Finance Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN KEPUASAN NASABAH TERHADAP PELAYANAN DAN PRODUK KREDIT BANK KALSEL Rizka Amalia Putri; Muhammad Yunus Jarmie; M.S. Sailillah
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 2, No 2 (2015)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.688 KB) | DOI: 10.31602/al-kalam.v2i2.514

Abstract

Based on human awarness that improve to be more clever and smarter to choose the best product and quality, Kalsel Bank has a strategic plan for it's employee to improve customer's satisfication. The strategic plan applied from service to all of the selling products. Specially it's credit product that usually help customers in needed with special offer.The purpose of study marketing communication to increas customer's satisfication is to knowing the communication strategy of Kalsel Bank to be trusted by customers, to get the data of customer's satisfication of it's service, and knowing  factors that could influence customer's satisfication for it's service and credit products. Subjects of the study are six men and six women around thirty one to forty years old. It separated by two steps as pre research and extention research with interview as instrument and using triangulasi method.The result of this study that has gotten by reducted the data, compared the data with all communication theory that been used as persuation communication, interpersonal communication, and non verbal communication, and also  compared with the datas on previous study. SWOT analyse being used for the image of Kalsel Bank.The result of this study is a superfine service that stated in Superfine Culture in Kalsel Bank and must be applied to all of credit service employee so, all of the customers are able to get superfine service and the best product, this strategy is able to create loyal customer who feel satisfy. Based on factors that have a role as mastery the persuasif communication technique of Kalsel Bank's employee, to honor it's mission as best quality service provider, cheap interest on Multiguna credit product. 
EFEKTIVITAS KOMUNIKASI BADAN PENANGGULANGAN BENCANA DAERAH (BPBD) KABUPATEN BANJAR DALAM MENGURANGI RESIKO BENCANA BANJIR DI KABUPATEN BANJAR Hasan Baseri; Muhammad Yunus Jarmie; Deli Anhar
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 4, No 1 (2017)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.457 KB) | DOI: 10.31602/al-kalam.v4i1.825

Abstract

This study aims to describe how the flood of information delivered via a variety of interpersonal communication activities include socializing, discussion and drills / simulations can be understood by people in the District Pengaron and Simpang Empat.What was raised by the officers of the Regional Disaster Management Agency (BPBD) and its partners with all kinds of communication media were prepared very appealing to the public. They do play a role which is preferred when drills / simulations in the field.The symbols of communication in the form of a blue triangle emblem (symbol BPBDs). Meeting points, evacuation routes, pemantaub tool Anjir, and signs warning gong sounds in the form of code Early Warning System (EWS) and the notification of the place of worship can be understood by the people of the District and the District of Simpang Empat Pengaron Banjar district. Techniques used k omunikasi officers Regional Disaster Management Agency (BPBD) Banjar district for the provision of information through the dissemination and discussion through the Forum for Disaster Risk Reduction (DRR) Community-Based and flood disaster management practices through drills / simulations of floods in the next events.Keywords: Effectiveness Of Communication, Disaster Management and Risks
Co-Authors Deli Anhar Hasan Baseri M.S. Sailillah Rizka Amalia Putri