Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal LEKSIKA
Sulasih Nurhayati
University of Muhammadiyah Purwokerto
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CHILDREN’S FASHION AND IDENTITY Sulasih Nurhayati
Leksika: Jurnal Bahasa, Sastra dan Pengajarannya Vol 5, No 1 (2011)
Publisher : University of Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/lks.v5i1.2146

Abstract

This article attempts at exploring the identity formation through children’s fashion, in particular adjusted to famous characters on cartoon movies. By ‘children’ means that they are also subjects to whose identity fashion presumably contributes to shape, which is continuous and has the future. By using some theories about fashion and identity from traditional, modern, and postmodern, supported by the awareness of media’s role on constituting consumerism culture amongst children, the fashion’s role in constructing children’s identity is in details scrutinized. As a result, children’s identity formation through fashion is mostly due to their liking on certain characters on cartoon movies. This liking is influenced by media’s role on constituting their consumerism towards the movie and fashion adoration. However, the influence of media power can not represent completely the ‘truer’ identity since it has history as well as future, which will always revolve in such a never-ending cycle. If it is not a direct contribution, it aids to support the ‘idealized’ identity construction, which is worthily appropriate to postmodern societies.
Co-Authors