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All Journal Islamic Business and Finance (IBF)
Risalatin Risalatin
IAIN PONOROGO
Economics, Econometrics & Finance

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Implementasi Analisis SWOT dalam Strategi Pemasaran Bisnis Kuliner Ayam Panggang Banjarejo di Madiun Risalatin Risalatin
ISLAMIC BUSINESS and FINANCE (IBF) Vol 1, No 2 (2020): ISLAMIC BUSINESS and FINANCE
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ibf.v1i2.11433

Abstract

This study examines the application of SWOT analysis in the Banjarejo grilled chicken restaurant business located in the city of Madiun. The results of this study indicate that the banjarejo grilled chicken restaurant has the courage to compete in a competitive competitive market. The threat from this business is relatively small because in the city of Madiun itself Banjarejo grilled chicken is a well-known culinary. With the marketing strategy of Banjarejo grilled chicken which uses two marketing strategies, namely offline marketing which is carried out by print promotion media and online with social media and in collaboration with go food.
Analisis Laporan Keuangan Untuk Mengukur Kinerja Keuangan (PT. Unilever Indonesia Tbk. Periode 2019-2021) Risalatin Risalatin; Shalza Yashinta Mayseliandra; Sindy Vebri Permatasari
ISLAMIC BUSINESS and FINANCE Vol 3, No 2 (2022): ISLAMIC BUSINESS and FINANCE
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ibf.v3i2.17557

Abstract

This study’s purpose is to determine how the financial performance of PT. Unilever. The method used is descriptive qualitative, namely to explain and provide an overview of the conditions or situations that are the object of research. With data analysis techniques, namely using financial ratio analysis consisting of liquidity ratios, solvency ratios, activity ratios, and profitability ratios. This research was conducted at PT. Unilever The results showed that PT. Unilever so far in measuring the level of success of a business is only simple, namely referring to the financial statements that have been presented in each annual period and which should be done after analyzing financial statements using financial ratios, it is known that the level of good performance resulting from the solvency ratio which always increases every year. period, while the level of poor performance resulting from the liquidity ratio has decreased after experiencing an increase in several periods. In the activity ratio analysis, it is known that PT. Unilever can manage receivables with a fast receivables turnover ratio, but the profitability ratio analysis shows that its financial condition is not good because it has not been consistent in generating profits.Keywords: Financial Reports, Financial Performance, Financial Ratios. 
Co-Authors shalza yashinta mayseliandra Sindy Vebri Permatasari