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All Journal Livestock and Animal Research Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal)
Ayu Intan Sari
Program Studi Peternakan, Fakultas Pertanian, Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Veterinary

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Journal : Livestock and Animal Research

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Analisis Pemasaran Ternak Sapi Potong di Kecamatan Sawangan Kabupaten Magelang Danang Prasetyo; Ayu Intan Sari; Shanti Emawati; Endang Tri Rahayu; Sutrisno Hadi Purnomo
Sains Peternakan: Jurnal Penelitian Ilmu Peternakan Vol 13, No 2 (2015): Sains Peternakan
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sainspet.v13i2.11476

Abstract

Penelitian ini bertujuan mengetahui saluran dan sistem pemasaran sapi potong di KecamatanSawangan Kabupaten Magelang. Penelitian ini dilaksanakan pada bulan Januari-Februari 2014 diKecamatan Sawangan, Kabupaten Magelang, Jawa Tengah. Metode pengambilan data yangdigunakan adalah metode survei dengan jumlah sampel peternak 60 dan sampel pedagang 7responden. Data yang diperoleh meliputi data primer dari wawancara dengan peternak sapi potongdan data sekunder diperoleh dari instansi-instansi yang terkait dalam penelitian. Metode analisis datayang digunakan meliputi analisis deskriptif, analisis pemasaran meliputi biaya pemasaran,keuntungan pemasaran, margin pemasaran, dan farmer’s share. Hasil analisis menunjukkan bahwaanalisis pemasaran penelitian ini menghasilkan saluran pemasaran yang paling banyak digunakanoleh peternak sapi potong di Kecamatan Sawangan adalah (peternak, pedagang pengumpul,konsumen) sebanyak 53 responden atau 88,4 %. Saluran pemasaran sapi potong di KecamatanSawangan Kabupaten Magelang yang paling efisien yaitu terdapat pada saluran pemasaran pertama(peternak, konsumen) karena mempunyai margin pemasaran paling rendah dan nilai farmer’s sharepaling tinggi.
Analisis Pemasaran Pada Usaha Mikro Kecil Menengah Kerajinan Kaligrafi Kulit Kambing di Kecamatan Sukoharjo Kabupaten Sukoharjo Riezka Aditya Perdana; Shanti Emawati; Ayu Intan Sari
Sains Peternakan: Jurnal Penelitian Ilmu Peternakan Vol 13, No 2 (2015): Sains Peternakan
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sainspet.v13i2.11480

Abstract

This research aimed to find out the marketing channel pattern, price, marketing cost,marketing margin, profit and marketing efficiency of goat calligraphy handicraft marketing inSukoharjo Sub District of Sukoharjo Regency. The sample used is 30 goat leather calligraphyhandicraft producers, 3 intermediaries and 6 retailers. This study was conducted using survey; themethods of analyzing data used were cost analysis, margin, profit, and marketing efficiency analyses.The result of research showed that there were 3 marketing channels for goat leather calligraphyhandicraft: First Channel: Producer to Consumer, Second Channel: Producer to Retailer toConsumer, and Third Channel: Producer to Intermediary to Retailer to Consumer. The highestmarketing cost in the third channel was IDR 921.00 and the lowest one was IDR 0.00. The highestmarketing margin occurred in the third channel of IDR 10,000.00 and the lowest one in the firstchannel of IDR 0.00. The highest marketing profit occurred in the third channel of IDR 9,079.00,while the lowest one was IDR 0,00 occurring in the first channel. The Highest marketing efficiencyoccurred in the first channel was 100%, followed by second channel 89%, third channel 73%. Thethree marketing channels had been efficient because the efficiency value obtained was >50%. Themost efficient marketing was the first channel but the most widely used by producer was the thirdchannel.
Co-Authors Danang Prasetyo Endang Siti Rahayu Endang Tri Rahayu Ginda Sihombing Riezka Aditya Perdana Shanti Emawati Sutrisna Hadi Purnomo Sutrisno Hadi Purnomo Winny Swastike