Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora
Mahrawati Mahrawati
STIE Palangka Raya
Humanities Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALISIS SWOT PADA PT HM SAMPOERNA (STRATEGI PERUBAHAN BISNIS) Mahrawati Mahrawati
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 5, No 2 (2018)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.957 KB) | DOI: 10.31602/al-kalam.v5i2.1709

Abstract

The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.            From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is  2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building market, stores, and outlet sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.            From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition. 
MENGUKUR TINGKAT KEPUASAN NASABAH DENGAN ANALISIS TINGKAT KEPENTINGAN DAN KEPUASAN PELANGGAN Mahrawati Mahrawati
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 4, No 2 (2017)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.27 KB) | DOI: 10.31602/al-kalam.v4i2.967

Abstract

There are quite similar reasons for debtors in selecting bank to the reasons in keeping funds. It is not merely concerning interest rate and facilities, service is also an important factor. This factor is greatly important regarding business activity between one bank and others can be said to be the same. The different thing is a matter of services.This research is located in Mandiri Bank Palangka Raya Branch. This research aims to (1) determine and analyze the level of conformity of interest level of service elements according to customers on the performance that has been conducted by Mandiri Bank Palangka Raya Branch (2) to determine customers’ satisfaction on the services that have been given so that it can assist the Mandiri Bank performance to achieve better quality improvement through determination of main priority.The samples are 100 customers of Mandiri Bank Palangka Raya Branch as the respondents using accidental sampling technique, the analysis used is customers’ Importance-Performance analysis. This analysis uses Cartesians Diagram divided into four quadrants. In this research, there are some main considerations by  Mandiri Bank Palangka Raya Branch namely (a) Teller attention to the customers, employee willingness to service the customers (b) Waiting time in the queue (c) existence of Mandiri ATM machine (d) Interest rate level given by the bank.
PENGARUH MOTIVASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA BANK NEGARA INDONESIA (BNI) CABANG PALANGKA RAYA Mahrawati Mahrawati
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 7, No 1 (2021): Edisi April
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v7i1.4683

Abstract

Increasingly rapid competition leads to organizational awareness on importanceof having qualified, integrated and high committed human resources with ability tosupport organizational performance in general. Thus, it is necessary for organization tolook for any factors that can improve employee work motivation, one of which is byimprovement on employee work productivity.From the above description, the author tries to study the influences of extrinsicmotivation on the improvement on employee work productivity in Bank NegaraIndonesia (BNI) Branch of Palangka Raya. The research aims to find out description ofwork motivation influences on employee productivity. In this study, the method usedis descriptive method with survey method approach. Data collection techniques usedby the author are library research to obtain secondary data, and field research in orderto obtain primary data by interview technique.From results of this study, it indicates that the influences of motivation hassignificant influences on improving employee work productivity with the calculationresults of the analysis show that the determination value is 0.90, which means the levelof incentives on work motivation has 100% positive influences, which means thehypothesis can be accepted.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DI BANDARA Mahrawati Mahrawati
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 2, No 3 (2016): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.076 KB) | DOI: 10.31602/alsh.v2i3.559

Abstract

In business aviation industry, providing and performing high quality service is critical in order to give satisfaction to the customers. The service quality has become the basic in maintaining the improvement to fulfill customer satisfaction regarding to their expectations, wants, and needs. For customers expect to find what they want where they expect to, and they also need to fulfill the expectation in having a satisfying experience. This research study was conducted for two objectives, namely (a) to find out and anlyze the effect of service quality according to the response capacity, insurance, physical evidence, empathy, and competency on the customer satisfaction of the Cilik Riwut Airport customers in Palangka Raya, (b) to find out and analyze the dominance of service quality in customer satisfaction of the Cilik Riwut Airport customers in Palangka Raya. This study obtained physical evidence (X3) in relevance to the score B= 0.309 as the result in which can be inferred that the independent variable (X) stands for the service quality, showed a dominant and significant effect on customer satisfaction of the Cilik Riwut Airport customers in Palangka Raya. Therefore, this result accepted the second hypothesis (H1) as it rejected H0. In other words, the result indicated and proved that the dominant physical evidence of service quality affects the customer satisfaction of the Cilik Riwut Airport customers in Palangka Raya.
Co-Authors