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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Abditani : Jurnal Pengabdian Masyarakat Journal of Comprehensive Science MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Siti Maryama
Institut Teknologi Dan Bisnis Ahmad Dahlan
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science

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PENGUATAN PRODUK “EII BANDENG PRESTO” MELALUI STRATEGI BRANDING Berlianingsih Kusumawati; Yanti Budiasih; Siti Maryama
Jurnal Abditani Vol. 4 No. 2 (2021): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v4i2.68

Abstract

Tangerang City is one of the cities that has high concern in creating new entrepreneurs. As a city of MSMEs, South Tangerang City needs to increase its superior products which are characteristic of regional products. Among the entrepreneurs who have great potential to be developed and become an icon for the city of South Tangerang are Presto Milkfish processed products. However, this small industry still has obstacles, making it difficult to develop. With regard to the problems faced, the objectives of this activity are (1) To provide assistance and training in branding the EII Bandeng Presto products; (2) Provide assistance in an effort to make the EII Bandeng Presto product a superior product and a characteristic product of South Tangerang City; (3) Providing marketing assistance in order to reach a wider market. The method of activities to be carried out is a participatory approach through three stages, namely, preliminary surveys, mentoring, and evaluation. Activities to produce good and attractive partner product packaging. The results of the packaging evaluation show that the packaging used is quite good and attractive according to the packaging function.
Entrepreneurship in a Gender Perspective in Indonesia Sub-Urban Yayat Sujatna; Siti Maryama
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 1 (2021): January 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.92 KB) | DOI: 10.29138/ijebd.v4i1.994

Abstract

Purpose: The purpose of this study is to analyze the interests and differences in entrepreneurship interests based on a gender perspective. Design/methodology/approach: The research method was designed with a descriptive approach and different tests using primary data. Primary data were collected through distributing questionnaires to 100 respondents using purposive sampling technique with a linkert scale. Findings: The results showed that the level of Advertisy Quotien, Self Efficacy, Need for Achievement, and Entrepreneurial Intention between men and women was quite high. In this study also found no differences in Advertisy Quotien, Self Efficacy, Need for Achievement, and Entrepreneurial Intention between men and women. Research limitations/implications: The research sample was taken from the city of South Tangerang by random technique Practical implications: In a gender view or study, entrepreneurship has no influence or difference between men and women. that is, all people whether male or female have the same level of ability and ability in entrepreneurship. Originality/value: Paper type: This paper can be categorized as case study paper
THE INFLUENCE OF HALAL AND CONVENTIONAL TOURISM ON NTB'S REGIONAL ORIGINAL REVENUE: A COMPARATIVE ANALYSIS Siti Maryama; Lukman Insan Kamil; Berlianingsih Kusumawati; Ermalina Ermalina; Amir Hamzah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 4 (2023): July 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i4.2284

Abstract

Purpose: The purpose of this study was to determine the comparison of the effects of conventional tourism and halal tourism on regional original revenue, especially in West Nusa Tenggara (NTB) Province. Design/methodology/approach: This research is a quantitative descriptive research using the ANN (Artificial Neural Network) model. Findings: The results of this study indicate the difference between before becoming halal tourism (conventional) before the NTB governor's regulation, which significantly affects regional original revenue, domestic tourists with a value of 54.68% and foreign tourists with a value of 32.48%, and when it has become halal tourism, which greatly affects foreign tourists, namely (53.52%), and local tourists with a value of 42.91%. As for the USD exchange rate factor against the rupiah, it has no effect on regional original revenue with a value of both 12.82% for conventional tourism and 3.55% for halal tourism. Practical implications: These results are expected to provide input to NTB provincial stakeholders, especially in the field of tourism, to improve and maintain the advantages and uniqueness of halal tourism. Originality/value: Research that compares the effect of tourism before and after becoming halal on regional income is still very rarely done, especially by using the ANN method.
Pengaruh Environmental, Social, Governance (ESG) Terhadap Kinerja Keuangan Perusahaan Manufaktur Tahun 2019 - 2022 Anita Sari; Siti Maryama
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1073

Abstract

Environmental, Social and Governance (ESG) issues due to company activities have recently become the focus of stakeholder assessments in realizing sustainable companies. The purpose of this study was to determine the effect of Environvental, Social and Governance (ESG) on company financial performance in energy sector companies listed on the IDX in 2019-2022, using ROA as the dependent variable and environmental disclosure, social disclosure and governance disclosure as independent variables. The results of the study are Environmental disclosure (X1) has a positive and significant effect partially on financial performance (Y) with a significance value of 0.017. Social disclosure variables (X2) and governance disclosure have no effect on financial performance (Y) with a significance value showing a negative direction of 0.596 and 0.671. Environmental, social and governance disclosure variables simultaneously affect financial performance with a significance value of 0.003.
Pengaruh Kepemimpinan Karismatik dengan Employee Engagement Sebagai Variabel Mediasi terhadap Kinerja dan Retensi Karyawan pada PT Diansurya Global Tangerang Septian Fajar Hidayat; Yatimin Yatimin; Siti Maryama
Journal of Comprehensive Science Vol. 5 No. 4 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i4.4143

Abstract

This research is motivated by the increasing turnover rate, fluctuations in employee performance, and low levels of employee enthusiasm and engagement at PT Diansurya Global Tangerang. This study aims to analyze the effect of Charismatic Leadership on Employee Performance and Employee Retention with Employee Engagement as a mediating variable. This study uses a quantitative approach with a survey method by distributing questionnaires to 75 respondents determined from a population of 301 employees using the Slovin formula. The data analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the direct and indirect relationships between variables in the research model. The results show that Employee Engagement has a positive and significant effect on Employee Performance (?= 0.671; t = 8.951; p= 0.000) and on Employee Retention (?= 0.398; t= 4.277; p= 0.000). Charismatic Leadership is proven to have a positive and significant effect on Employee Engagement (?= 0.759; t= 17.755; p= 0.000) and Employee Retention (?= 0.270; t= 2.632; p = 0.009). Mediation analysis shows that Employee Engagement fully mediates the relationship between Charismatic Leadership and Employee Performance (indirect ?= 0.509; t= 8.272; p= 0.000), and partially mediates the relationship between Charismatic Leadership and Employee Retention (indirect ?= 0.302; t= 4.204; p= 0.000). The structural model has strong explanatory power with R² values ??of 0.576 for Employee Engagement, 0.547 for Employee Performance, and 0.381 for Employee Retention. The Q² values ??are respectively 0.415 and 0.258 indicate good predictive ability of the model.
Co-Authors Amir Hamzah Anita Sari Berlianingsih Kusumawati Ermalina E Ermalina, Ermalina E Lukman Insan Kamil Septian Fajar Hidayat Yanti Budiasih Yatimin Yatimin Yayat Sujatna