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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Abditani : Jurnal Pengabdian Masyarakat
Siti Maryama
Institut Teknologi Dan Bisnis Ahmad Dahlan
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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PENGUATAN PRODUK “EII BANDENG PRESTO” MELALUI STRATEGI BRANDING Berlianingsih Kusumawati; Yanti Budiasih; Siti Maryama
Jurnal Abditani Vol. 4 No. 2 (2021): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v4i2.68

Abstract

Tangerang City is one of the cities that has high concern in creating new entrepreneurs. As a city of MSMEs, South Tangerang City needs to increase its superior products which are characteristic of regional products. Among the entrepreneurs who have great potential to be developed and become an icon for the city of South Tangerang are Presto Milkfish processed products. However, this small industry still has obstacles, making it difficult to develop. With regard to the problems faced, the objectives of this activity are (1) To provide assistance and training in branding the EII Bandeng Presto products; (2) Provide assistance in an effort to make the EII Bandeng Presto product a superior product and a characteristic product of South Tangerang City; (3) Providing marketing assistance in order to reach a wider market. The method of activities to be carried out is a participatory approach through three stages, namely, preliminary surveys, mentoring, and evaluation. Activities to produce good and attractive partner product packaging. The results of the packaging evaluation show that the packaging used is quite good and attractive according to the packaging function.
Entrepreneurship in a Gender Perspective in Indonesia Sub-Urban Yayat Sujatna; Siti Maryama
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 1 (2021): January 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.92 KB) | DOI: 10.29138/ijebd.v4i1.994

Abstract

Purpose: The purpose of this study is to analyze the interests and differences in entrepreneurship interests based on a gender perspective. Design/methodology/approach: The research method was designed with a descriptive approach and different tests using primary data. Primary data were collected through distributing questionnaires to 100 respondents using purposive sampling technique with a linkert scale. Findings: The results showed that the level of Advertisy Quotien, Self Efficacy, Need for Achievement, and Entrepreneurial Intention between men and women was quite high. In this study also found no differences in Advertisy Quotien, Self Efficacy, Need for Achievement, and Entrepreneurial Intention between men and women. Research limitations/implications: The research sample was taken from the city of South Tangerang by random technique Practical implications: In a gender view or study, entrepreneurship has no influence or difference between men and women. that is, all people whether male or female have the same level of ability and ability in entrepreneurship. Originality/value: Paper type: This paper can be categorized as case study paper
THE INFLUENCE OF HALAL AND CONVENTIONAL TOURISM ON NTB'S REGIONAL ORIGINAL REVENUE: A COMPARATIVE ANALYSIS Siti Maryama; Lukman Insan Kamil; Berlianingsih Kusumawati; Ermalina Ermalina; Amir Hamzah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 4 (2023): July 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i4.2284

Abstract

Purpose: The purpose of this study was to determine the comparison of the effects of conventional tourism and halal tourism on regional original revenue, especially in West Nusa Tenggara (NTB) Province. Design/methodology/approach: This research is a quantitative descriptive research using the ANN (Artificial Neural Network) model. Findings: The results of this study indicate the difference between before becoming halal tourism (conventional) before the NTB governor's regulation, which significantly affects regional original revenue, domestic tourists with a value of 54.68% and foreign tourists with a value of 32.48%, and when it has become halal tourism, which greatly affects foreign tourists, namely (53.52%), and local tourists with a value of 42.91%. As for the USD exchange rate factor against the rupiah, it has no effect on regional original revenue with a value of both 12.82% for conventional tourism and 3.55% for halal tourism. Practical implications: These results are expected to provide input to NTB provincial stakeholders, especially in the field of tourism, to improve and maintain the advantages and uniqueness of halal tourism. Originality/value: Research that compares the effect of tourism before and after becoming halal on regional income is still very rarely done, especially by using the ANN method.
Co-Authors Amir Hamzah Berlianingsih Kusumawati Ermalina E Ermalina, Ermalina E Lukman Insan Kamil Yanti Budiasih Yayat Sujatna