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Novianty Elizabeth Ayuna
Jayabaya University
Languange, Linguistic, Communication & Media Other

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Peran Komunikasi Interpersonal dan Promosi Dalam Meningkatkan Jumlah Kunjungan Wisatawan di Obyek Wisata Baduy Kabupaten Lebak Provinsi Banten Eka Wahyu Hidayat; Novianty Elizabeth Ayuna
Jurnal Communicate Vol 6, No 2 (2021)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/jc.v6i2.215

Abstract

Indonesia offers a diverse range of indigenous cultures and civilizations with tourist potential. Tourism in Lebak Regency, Banten Province, is similar. The Baduy tourism item is one of the attractions that showcases the diversity of ethnic. This study uses a qualitative descriptive method. The results showed that the forms of communication used by the Lebak Regency Government through the Lebak Regency Tourism Office to introduce Baduy to the wider community were to develop a communication strategy by promoting tourist attractions through interpersonal communication and various media, including cultural events (Seba Baduy), Tourism Ambassador Saija Adinda, billboards, press releases, and internet media for the Lebak Regency Tourism Office such as twitter, facebook, websites, and blogs. Furthermore, the Ambu video and the Baduy traditional attire worn by President Joko Widodo during the 2021 MPR/DPR annual session are examples of information given to the larger society about Baduy Culture
Co-Authors Eka Wahyu Hidayat