Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Primanomics : Jurnal Ekonomi & Bisnis
Widjaja Djohan
Universitas Atmjaya
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Factors Affecting the Decision to Purchase Mineral Water Le-Minerale in Tangerang City Widjaja Djohan
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.595

Abstract

This study aims to determine to what extent price, brand image, and product quality affect the increase in purchasing decisions for Le-Minerale mineral water. The research conducted is by distributing questionnaires, while the research method used is by using descriptive methods. In conducting this research the authors used correlation coefficient analysis, multiple linear regression analysis and F test and t test. From the results of the analysis the authors obtained the following results. From multiple linear analysis, the equation Y = 5.163 + 0.626X1 + 0.279X2 + 0.207X3 is obtained. From the results of the F model test, the value is 941,516 where the value is greater than the F table, namely 2.45, thus Ho is rejected and Ha is accepted. In the t test, it is known that the t count for Price (X1) is 12,120, the results for Brand Image (X2) are 6,634, and for product quality (X3) is 4,014
Co-Authors