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All Journal Primanomics : Jurnal Ekonomi & Bisnis Batara Wisnu : Indonesian Journal of Community Services EMaBi: Ekonomi Dan Manajemen Bisnis
Asep Sugara
STISIP Yuppentek Tangerang
Economics, Econometrics & Finance Education

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Journal : Primanomics : Jurnal Ekonomi

 1 
Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs Asep Sugara; Mustofa Mustofa; MD Sukamto
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.388

Abstract

His study aims to determine the company's external factors, namely opportunities and threats as well as internal factors of the company, namely strengths and weaknesses, as the basis for the company's strategy formulation in marketing headache products with the Bodrex brand. By using the TOWS analysis company strategy companies are advised to use a strategy that is aggressive (SO), by memafaatkan distribution channels in order to improve marketing by utilizing Bodrex that has become a brand image in the community and m enggunakan advertising funds to increase its frequency by utilizing a number of TV stations.
Drooms Store Strategy To Win Business Competition On E-Commerce Lazada Asep Sugara; MD Sukamto; Rida Ramdani
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.501

Abstract

This study aims to determine the Droom Store strategy in winning business competition in Lazada E-Commerce and increasing customer satisfaction. The analytical approach used is to use a qualitative approach. Where the owner of Drooms Store used as key informants with data collection using triangulation techniques. The results of research at Drooms Store using the techniques above, strategies that can win business competition in Lazada E-Commerce are product selection strategies which are the basis of product sales in which there are product research activities, namely where the seller determines the scale of the benefits of a product. product, then the price of the product, and also the target market. Product advertising strategy which is the second stage after the product selection strategy where this product advertising strategy can reach consumers and attract consumers to buy products. Then there is a product promotion strategy that aims to boost sellers to increase. A business analysis strategy that aims to control the business at Drooms Store . In other words, Lazada's E-commerce for the strategy that we will use has been very well supported by Lazada
Build A Koperasi Organization As A Big House Of Umkm In Tangerang City Asep Sugara; MD Sukamto
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.632

Abstract

This study aims to explain the existing conditions of out-of-pocket koperasi organization in Tangerang City and explain the pattern of synergism between urban village koperasi organization and UMKM, so as to create business competitiveness based on a sustainable populist economy by utilizing various potentials. The results showed that the existence of sub-district koperasi organization in Tangerang City still seemed forced and less able to synergize with existing UMKM. Koperasi organization should be able to become homes for UMKM by utilizing the potential that exists in the region as well as the penta helix model of cooperation. Koperasi organization and UMKM must also be able to utilize and use information and technology for business management and marketing of their products or services.
Co-Authors MD Sukamto MD Sukamto MD. Sukamto Mustofa Mustofa Nabila Liana Putri Rida Ramdani