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This Author published in this journals
All Journal Primanomics : Jurnal Ekonomi & Bisnis Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
MD Sukamto
STISIP Yuppentek Tangerang
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs Asep Sugara; Mustofa Mustofa; MD Sukamto
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.388

Abstract

His study aims to determine the company's external factors, namely opportunities and threats as well as internal factors of the company, namely strengths and weaknesses, as the basis for the company's strategy formulation in marketing headache products with the Bodrex brand. By using the TOWS analysis company strategy companies are advised to use a strategy that is aggressive (SO), by memafaatkan distribution channels in order to improve marketing by utilizing Bodrex that has become a brand image in the community and m enggunakan advertising funds to increase its frequency by utilizing a number of TV stations.
Drooms Store Strategy To Win Business Competition On E-Commerce Lazada Asep Sugara; MD Sukamto; Rida Ramdani
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.501

Abstract

This study aims to determine the Droom Store strategy in winning business competition in Lazada E-Commerce and increasing customer satisfaction. The analytical approach used is to use a qualitative approach. Where the owner of Drooms Store used as key informants with data collection using triangulation techniques. The results of research at Drooms Store using the techniques above, strategies that can win business competition in Lazada E-Commerce are product selection strategies which are the basis of product sales in which there are product research activities, namely where the seller determines the scale of the benefits of a product. product, then the price of the product, and also the target market. Product advertising strategy which is the second stage after the product selection strategy where this product advertising strategy can reach consumers and attract consumers to buy products. Then there is a product promotion strategy that aims to boost sellers to increase. A business analysis strategy that aims to control the business at Drooms Store . In other words, Lazada's E-commerce for the strategy that we will use has been very well supported by Lazada
PENGARUH TUNJANGAN KERJA STATIS DAN DINAMIS DAN PENILAIAN SASARAN KERJA PEGAWAI (SKP) TERHADAP KINERJA PEJABAT PELAKSANA TEKNIS KEGIATAN (PPTK) DI SEKRETARIAT DAERAH KOTA TANGERANG MD Sukamto; Agus Warsito
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 1 No. 1 (2021): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.917 KB) | DOI: 10.53363/bureau.v1i1.3

Abstract

The purpose of this study is to determine the effect of Allowances Work Static and Dynamic and Assessment Targets Employee Work (SKP) on the Performance Executive Officer Technical Activities (PPTK) in the Regional Secretariat Tangerang, where the variables under study consists of independent variables (X1) allowances static work and dynamic, targeted employee (X2) and performance PPTK (Y) as the dependent variable. Quantitative methods with this kind of associative become the means used to identify the influence of the independent variables and the dependent variable in this study, where the survey was conducted on 50 employees at the Environment Secretariat PPTK Tangerang City Regional are taken randomly. Based on the research results can be obtained information that the employment benefits of static and dynamic (X1) positive effect of increasing the performance of PPTK (Y) in the Regional Secretariat Tangerang with a degree of influence being as well as with the target employee (X2) can have a positive influence on the performance PPTK within the Regional Secretariat Tangerang. Besides static and dynamic employment benefits (X1) and the target employee (X2) simultaneously positive effect on performance improvement PPTK (Y). This is evident from the results of calculation of correlation coefficient = 0.634 ryX1X2 that produce value determination coefficient of 0.4020, which means that the variation of the variable Y can be explained by X1 and X2 amounted to 40.20% and it is predicted through linear regression line equation y = 15.608 + 0.842 X1 + 0,544X2. Static and dynamic benefits should consider the adequacy of the needs of employees, compliance ranks and classes of employees, and benefit allowances for pegawaih it is worth noting because it can affect the performance of the PPTK located inside the Regional Secretariat Tangerang. Target employee must consider several factors such as the execution of the duties of office pendukunganya covering employee understanding of the duties and functions as well as the main tasks and functions, employee behaviors that include service orientation, integrity, commitment, discipline, and kerjsama employees to do the job. It is worth noting because the results can influence the performance terhadak PPTK in the Tangerang City Regional Secretariat.
Co-Authors Agus Warsito Asep Sugara Mustofa Mustofa Rida Ramdani