Article Per Year (5 Year)
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This Author published in this journals
All Journal Primanomics : Jurnal Ekonomi & Bisnis Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
MD Sukamto
STISIP Yuppentek Tangerang
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Journal : Primanomics : Jurnal Ekonomi

 1 
Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs Asep Sugara; Mustofa Mustofa; MD Sukamto
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.388

Abstract

His study aims to determine the company's external factors, namely opportunities and threats as well as internal factors of the company, namely strengths and weaknesses, as the basis for the company's strategy formulation in marketing headache products with the Bodrex brand. By using the TOWS analysis company strategy companies are advised to use a strategy that is aggressive (SO), by memafaatkan distribution channels in order to improve marketing by utilizing Bodrex that has become a brand image in the community and m enggunakan advertising funds to increase its frequency by utilizing a number of TV stations.
Drooms Store Strategy To Win Business Competition On E-Commerce Lazada Asep Sugara; MD Sukamto; Rida Ramdani
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.501

Abstract

This study aims to determine the Droom Store strategy in winning business competition in Lazada E-Commerce and increasing customer satisfaction. The analytical approach used is to use a qualitative approach. Where the owner of Drooms Store used as key informants with data collection using triangulation techniques. The results of research at Drooms Store using the techniques above, strategies that can win business competition in Lazada E-Commerce are product selection strategies which are the basis of product sales in which there are product research activities, namely where the seller determines the scale of the benefits of a product. product, then the price of the product, and also the target market. Product advertising strategy which is the second stage after the product selection strategy where this product advertising strategy can reach consumers and attract consumers to buy products. Then there is a product promotion strategy that aims to boost sellers to increase. A business analysis strategy that aims to control the business at Drooms Store . In other words, Lazada's E-commerce for the strategy that we will use has been very well supported by Lazada
Co-Authors Agus Warsito Asep Sugara Mustofa Mustofa Rida Ramdani