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All Journal DERIVATIF JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Management Studies and Entrepreneurship Journal (MSEJ) JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Journal of Management and Bussines (JOMB) Innovative: Journal Of Social Science Research
Hawignyo Hawignyo
Universitas Singaperbangsa Karawang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Keputusan Pembelian Online Shop Tokopedia Fuji Puspa Sari; Hawignyo Hawignyo
COSTING : Journal of Economic, Business and Accounting Vol 4 No 2 (2021): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v4i2.1986

Abstract

This study aims to determine the effect partially and simultaneously between Trust and Risk Perception on Online Shop Purchase Decisions of Tokopedia users in Karawang. This type of research is a quantitative research with descriptive and verification research methods. The population used in this study were users of the Tokopeia application in Karawang. The sample in this study amounted to 150 people using the Nonprobability Sampling technique. The test tool used in this research is SPSS version 25 software. The analysis model in this study uses a path analysis model. Based on the results of the study, it shows that there is a partial influence between Trust and Risk Perception of Online Shop Purchase Decisions of Tokopedia users in Karawang. The magnitude of the partial influence of Trust on Online Shop Purchase Decisions of Tokopedia users in Karawang is 17.2%, while the effect of Risk Perception on Online Shop Purchase Decisions of Tokopedia users in Karawang is 42%. Simultaneously, the effect of trust and risk perception on purchasing decisions based on the results of the study shows that the magnitude of the simultaneous influence is 59.2% and the remaining 40.8% is the influence of other variables not examined in this study. Keywords: Trust, Perceived Risk, Purchasing Decisions
The Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Timtam (Studi Kasus Pada Konsumen Toserba Yogya Pamanukan Kabupaten Subang) Tedy Purwanto; Hartelina Hartelina; Hawignyo Hawignyo
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.3941

Abstract

A product that has innovation and quality will be able to attract consumers to make a purchase. However, this is different from the TimTam products at the Yogya Pamanukan Toserba where there is a decrease in purchasing decisions for these products. This study aims to explain the influence of the variables of innovation and product quality on the purchasing decisions of TimTam products on consumers of the Yogya Pamanukan Toserba. The variables used in this study are two independent variables (product innovation (X1) and product quality (X2)) and one dependent variable, namely purchasing decisions (Y). The types of data used in this study are primary and secondary data. This research method uses quantitative methods with data collection techniques through distributing questionnaires to Yogya Pamanukan Toserba consumers who buy TimTam products. The sampling technique of this study was proportionate stratified random sampling using the 5% slovin formula. The sample used in this study amounted to 255 respondents. The instrument test was carried out using a validity test and a reliability test. The data analysis method was carried out using descriptive statistical tests and hypothesis testing with analysis tools, namely multiple linear regression. The results showed that product innovation and product quality were perceived as good and purchasing decisions were perceived as agreeable. The results of data analysis show that product innovation and product quality partially have a significant positive effect on purchasing decisions for TimTam products and the conclusion of this study is that product innovation and product quality both have a significant influence on purchasing decisions with a very strong relationship level. Keywords: product innovation, product quality, purchasing decisions
Co-Authors Aminatu Juhria Celvin Surya Dharma Dania Rava Filda Zhia Didit Supriyadi Disa Halsa Eka Puspita Fathia Nur Hanifah Fuji Puspa Sari Hafsari Prabhmanaik Faddila Hartelina I Gusti Agung Komang Diafari Djuni Hartawan Jaenal Aripin KUSNANTO, DANANG Sonny Hersona Sony Firmansyah Sri Wahyuni Jumhodikromin Tedy Purwanto Vinny Dwi Rahim Safavi