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Meningkatkan Loyalitas Pelanggan Bisnis Kuliner Melalui Inovasi Produk Dan Inovasi Proses Hartelina, Hartelina
INTEKNA informasi teknik dan niaga Vol 18 No 1 (2018): Vol 18 No 1 (2018): Jurnal INTEKNA, Volume 18, No. 1, Mei 2018: 1-66
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/intekna.v18i1.554

Bisnis kuliner mengalami perkembangan yang sangat pesat. Tingkat persainganpun terjadi semakin ketat. Para pelaku bisnis kuliner berusaha untuk melakukan inovasi baik inovasi produk maupun inovasi proses untuk memastikan bisnisnya mampu bersaing. Tujuan penelitian ini adalah untuk mendapatkan bukti empiris mengenai pengaruh inovasi produk dan inovasi proses terhadap loyalitas pelanggan cafÃ© dan restoran di Kota Bandung. Desain/Metode Penelitian menggunakan metode kuantitatif, dengan pendekatan verifikatif. Data dikumpulkan dengan kuesioner dengan respondennya adalah pelanggan cafÃ© dan restoran. Data dianalisis dengan menggunakan multiple regression. Temuan penelitian mampu membuktikan bahwa secara empiris, inovasi produk dan inovasi proses berpengaruh signifikan terhadap loyalitas pelanggan. Begitu juga secara simultan, keduanya merupakan determinan yang signifikan. Sebagai implikasi dari hasil penelitian ini, sudah sewajarnya perusahaan cafÃ© dan restoran menaruh perhatian besar pada upaya-upaya inovasi produk dan inovasi proses, guna meningkatkan loyalitas pelanggan. Selain itu perlu juga dikaji variable lain yang turut menentukan peningkatan loyalitas pelanggan

Pengaruh Produk, Harga, Bahan Baku Bagi Penjualan Di PT. Hon Chuan Indonesia Periode 2015-2019 Yeni; Hartelina; Didit Supriadi; DJ Suyaman
Coopetition : Jurnal Ilmiah Manajemen Vol 12 No 2 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i2.376

The increasing of plastic industry growth in Indonesia have bump-up potential of plastic pellets requirement as well, which the nature source of plastic pellets itself restricted and limited. Those will impact to plastic pellets import high demand especially for food and beverages area who use them. Strict competition and challenges to the restriction of plastic raw material usage need attention on product, price, raw material, and impact to the sales. The purpose of this study was to describe of product, price, raw material, and impact to sales, analyze the correlation value and the effect among them. This study was conducted use quantitative research method with descriptive approach and survey method. This study conducted in PT. Hon Chuan Indonesia with 118 respondents as representative from their customer data. Based on research result marketing strategy, product, price, raw material, and sales was in approve category descriptively. And it has 1) a fairly strong and strong correlation range between product and price, 2) significant positive partially effect between product, price, and raw material 3) simultaneously effect between product, price, and raw material 4) influence between raw material and sales.

Pengaruh Promosi dan Brand Image terhadap Keputusan Pembelian Pada E-Commerce Bukalapak Ayuning Tyas, Susy; Hartelina, Hartelina
YUME : Journal of Management Vol 4, No 1 (2021)
Publisher : Pascasrjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v4i1.975

AbstrakPenelitian ini dilakukan dengan tujuan menguji pengaruh Promosi dan Brand Image terhadap Keputusan Pembelian pada E-Commerce Bukalapak. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif, populasi pengguna e-commerce Bukalapak yang tidak terhingga atau tidak diketahui dan diperoleh sampel berjumlah 150 responden dan menggunakan teknik sampling purposive sampling. Hasil dari penelitian ini menunjukkan bahwa secara parsial Promosi dan Brand Image berpengaruh terhadap Keputusan Pembelian, dan juga Promosi dan Brand Image berpengaruh terhadap Keputusan Pembelian secara simultan.Kata Kunci: Promosi, Brand Image, Keputusan Pembelian.Â AbstractThis research was conducted with the aim of testing the effect of Promotion and Brand Image on Purchasing Decisions on Bukalapak E-Commerce. The method used in this study is quantitative research, the population of Bukalapak e-commerce users is infinite or unknown and a sample of 150 respondents and using purposive sampling technique. The results of this study indicate that partially Promotion and Brand Image affect Purchasing Pecisions, and also Promotion and Brand Image influence Purchasing Decisions simultaneously.Keywords: Promotion, Brand Image, Purchase Decision.

PENGARUH INOVASI LAYANAN JASA TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN POS INDONESIA Anggia tasya putri; Hartelina
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.12125

Pos Indonesia, whose company's financial condition was disrupted because it was unable to compete with other competitors. Pos Indonesia has made various innovations in various fields, but these innovations have not produced results, so Pos Indonesia is still unable to compete with other competitors. This study aims to examine the effect of service innovation on the decision to use Pos Indonesia delivery services. This research method uses quantitative methods with descriptive and verification analysis. This study collected primary data in the form of a questionnaire from 100 respondents as the research sample. The sampling technique of this research is the probability sampling technique with random sampling. This study uses data analysis techniques using simple regression analysis with IBM SPSS Statistic 21 software tools. The results show that there is a positive and significant influence between service innovation on service use decisions.

ORIENTASI PASAR DAN INOVASI ORGANISASI DALAM MENINGKATKAN PANGSA PASAR SERTA IMPLIKASINYA PADA PROFITABILITAS (Survei pada Usaha Kecil Menengah/UKM Industri Kerajinan di Kalimantan Tengah) Hartelina Hartelina
Indonesian Journal of Economics and Business Vol 1, No 1 (2011)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of is this research is to analyze result; (1) market orientation and innovation in organizations, market share, and SMEs profitability (2) the relationship of market orientation and organizational innovation, (3) the influence of market orientation and organizational innovation to the market share either simultaneously or partial, (4) the influence of market orientation and organizational innovation through the market share to the profitability on Small and Medium Enterprises (SMEs), partially and simultaneously.This type of research is descriptive and verification. The unit of analysis is the SME handicraft industry with the target population is the SMEs handicraft industry in Central Kalimantan. Sample is 250 from 1650 SMEs Data were analyzed using structural equation model (SEM), given the model is composed of a number of causal relationships between latent variables.The results of this research has relevance in explaining conformity between variables. Its results are: market orientation, organizational innovation, market share and profitability SMEs handicraft industry in Central Kalimantan is on the category not optimal yet. Market orientation and organizational innovation have positive and significant influence, simultaneously and partially to market share, where organizational innovation influence is more dominant. Market orientation, organizational innovation and market share have positive and significant influence to profitability simultaneously and partially, where partially, the influence of market share to profitability is stronger.

Meningkatkan Loyalitas Pelanggan Bisnis Kuliner Melalui Inovasi Produk Dan Inovasi Proses Hartelina Hartelina
INTEKNA informasi teknik dan niaga Vol 18 No 1 (2018): Vol 18 No 1 (2018): Jurnal INTEKNA, Volume 18, No. 1, Mei 2018: 1-66
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/intekna.v18i1.554

Bisnis kuliner mengalami perkembangan yang sangat pesat. Tingkat persainganpun terjadi semakin ketat. Para pelaku bisnis kuliner berusaha untuk melakukan inovasi baik inovasi produk maupun inovasi proses untuk memastikan bisnisnya mampu bersaing. Tujuan penelitian ini adalah untuk mendapatkan bukti empiris mengenai pengaruh inovasi produk dan inovasi proses terhadap loyalitas pelanggan cafÃ© dan restoran di Kota Bandung. Desain/Metode Penelitian menggunakan metode kuantitatif, dengan pendekatan verifikatif. Data dikumpulkan dengan kuesioner dengan respondennya adalah pelanggan cafÃ© dan restoran. Data dianalisis dengan menggunakan multiple regression. Temuan penelitian mampu membuktikan bahwa secara empiris, inovasi produk dan inovasi proses berpengaruh signifikan terhadap loyalitas pelanggan. Begitu juga secara simultan, keduanya merupakan determinan yang signifikan. Sebagai implikasi dari hasil penelitian ini, sudah sewajarnya perusahaan cafÃ© dan restoran menaruh perhatian besar pada upaya-upaya inovasi produk dan inovasi proses, guna meningkatkan loyalitas pelanggan. Selain itu perlu juga dikaji variable lain yang turut menentukan peningkatan loyalitas pelanggan

Analisis Tingkat Orientasi Pasar, Inovasi Organisasi, Pangsa Pasar Dan Profitabilitas UKM Di Kalimantan Tengah Hartelina .
Jurnal Study and Management Research Vol 10 No 3 (2013): SMART (Study & Management Research)
Publisher : Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung

Penelitian ini merupakan survey pendahuluan tentang orientasi pasar, inovasi organisasi, pangsa pasar dan profitabilitas pada UKM di Kalimantan Tengah. Tujuan penelitian adalah untuk mendapatkan gambaran mengenai tingkat orientasi pasar, inovasi organisasi, perolehan pangsa pasar dan profitabilitas yang dihasilkan UKM di Kalimantan Tengah. Sampel penelitian adalah sebanyak 50 pelaku bisnis UKM bidang kerajinan.Data dikumpulkan dengan menggunakan kuisioner tertutup. Hasil penelitian menunjukan bahwa tingkat orientasi pasar, inovasi organisasi, perolehan pangsa pasar dan profitabilitas UKM bidang kerajinan berada pada kondisi yang beragam.Kata Kunci : Orientasi Pasar, Inovasi Organisasi, Pangsa Pasar, Profitabilitas

Canvas Model Business Design (BMC) in Karawang Batik Production Business at Bale Batik Taza Karawang Lina Sukmasari; Dede Jajang Suyaman; Hartelina Hartelina
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.49-62

The research objective is to implement the Design strategy to develop the Karawang Batik Business by using the design of the nine elements of the Canvas business model which includes Customer segment, value proposition, channel, customer relationship, revenue stream, key resources, key activities, key partnership, cost structure. This Canvas Model is expected to be able to overcome and provide solutions to problems and obstacles from all activities or activities at Bale Batik Taza Karawang which until now seems to have not been fully implemented so that researchers want to create, map, design, and direct what indicators should be improved to build a business that it can produce maximum production, marketing, and sales. The type of research used is descriptive with a qualitative approach method. The research location was conducted at Bale Batik Taza, KH. Ahmad Dahlan street No.20 at Karawang city. Respondents were carried out purposively by considering the factors of understanding the company's strategy, company conditions, internal conditions, business models, the company's main competitors. alternative Strength–Opportunity strategy as a strategy to use strengths to take advantage of existing opportunities. The conclusion of the research that can be found is that the mapping of the Canvas business model run by Bale Batik Taza Karawang has not been maximally implemented. Some elements that need to be improved are Key partnership, Key Resource, Key Activity, Customer Relationship, Customer segment, Channel, and Cost Structure. While the approach using SWOT analysis should be more maximal in developing its business innovations such as expanding marketing strategies, networking with vendors, and the quality of the various designs and variations of the typical Karawang batik patterns that are packaged according to consumer demand so that they will be satisfied with the results of the pattern designs made. The strategy is carried out using the S–O, S–T, W–T, and W-O to determine how many strategies can be used to build and develop the Karawang Batik Business at Bale Batik Taza Karawang so that it can increase.

Pengaruh Produk, Harga, Bahan Baku Bagi Penjualan Di PT. Hon Chuan Indonesia Periode 2015-2019 Yeni; Hartelina; Didit Supriadi; DJ Suyaman
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 2 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i2.376

The increasing of plastic industry growth in Indonesia have bump-up potential of plastic pellets requirement as well, which the nature source of plastic pellets itself restricted and limited. Those will impact to plastic pellets import high demand especially for food and beverages area who use them. Strict competition and challenges to the restriction of plastic raw material usage need attention on product, price, raw material, and impact to the sales. The purpose of this study was to describe of product, price, raw material, and impact to sales, analyze the correlation value and the effect among them. This study was conducted use quantitative research method with descriptive approach and survey method. This study conducted in PT. Hon Chuan Indonesia with 118 respondents as representative from their customer data. Based on research result marketing strategy, product, price, raw material, and sales was in approve category descriptively. And it has 1) a fairly strong and strong correlation range between product and price, 2) significant positive partially effect between product, price, and raw material 3) simultaneously effect between product, price, and raw material 4) influence between raw material and sales.

Penerapan Digital Marketing dan Pelatihan Perhitungan Harga Pokok Penjualan bagi UMKM Hartelina; Reminta Lumban Batu; Betha Nurina Sari; Natalia Sumule
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2021): Desember
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v4i2.941

Abstrak. Mitra pengabdian ini adalah Usaha Mikro Kecil Menengah (UMKM) yang tergabung dalam komunitas GenUs Mart. Ditengah laju perkembangan teknologi, UMKM dalam komunitas GenUs Mart sudah dapat beradaptasi dengan teknologi namun belum mampu memanfaatkannya dengan maksimal terutama dalam memasarkan produknya menggunakan digital marketing dan fotografi produk yang menarik. Kendala lainnya yaitu kurangnya kemampuan UMKM dalam pencatatan laporan keuangan. Mengingat pentingnya laporan keuangan bagi suatu usaha, hal tersebut sangat disayangkan. Tujuan dilaksanakannya pengabdian ini yaitu mendukung untuk mengembangkan dan mewujudkan UMKM yang maju, mandiri dan modern. Harapan dari pengabdian ini, UMKM dapat memahami pentingnya pencatatan laporan keuangan, pengambilan foto produk dan penggunaan digital marketing sehingga mampu mengimplementasikannya dalam kegiatan usaha. Metode pelaksanaan dalam kegiatan pengabdian yaitu ceramah, tanya jawab, pelatihan dan praktik. Berdasarkan hasil kegiatan ini disarankan kegiatan ini dapat dilaksanakan secara berkelanjutan mengingat perubahan-perubahan teknologi dan ekonomi selalu ada. Ditambah UMKM harus peka akan setiap perubahan dan mengikuti perubahan tersebut. Perlu sekali UMKM terus meningkatkan inovasi dan kemampuan terutama dibidang digital. Abstract: This service partner is Micro, Small and Medium Enterprises (MSMEs) which are members of the GenUs Mart community. Amid the pace of technological development, MSMEs in the GenUs Mart community have been able to adapt to technology but have not been able to make full use of it, especially in marketing their products using digital marketing and attractive product photography. Another obstacle is the lack of capacity of MSMEs in recording financial reports. Given the importance of financial reports for a business, this is very unfortunate. The purpose of carrying out this service is to support to develop and realize advanced, independent and modern MSMEs. The hope of this dedication is that MSMEs can understand the importance of recording financial reports, taking product photos and using digital marketing so that they can implement them in business activities. The method of implementation in service activities is lectures, questions and answers, training and practice. Based on the results of this activity, it is suggested that this activity be carried out in a sustainable manner considering that technological and economic changes are always there. Plus, MSMEs must be sensitive to any changes and follow these changes. It is very necessary for MSMEs to continue to improve innovation and capabilities, especially in the digital field.

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