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All Journal Cultural Syndrome
Renu Zunjarwad
Arizona State University
Arts Humanities Social Sciences

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Nostalgia, Co-creation, and Practice of Design Renu Zunjarwad
Cultural Syndrome Vol 2, No 1 (2020): Cultural Syndrome
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/cs.v2i1.243

Abstract

The study proposes that the research design integrating co-creation, interviews, and visual analysis can effectively operationalize a difficult concept of gastronomic nostalgia surrounding ethnic food artifacts. I employed an example of Mumbai’s street foods to examine consumption, production, and distribution practices and compared the cities of Mumbai, India, and Phoenix, United States. Rigorous qualitative analysis of the data gathered from fourteen Indian immigrants in Phoenix suggested that consumption declined when street foods’ core identity shifted in Phoenix. I discovered that the differences in having street foods in sit-down settings or the lack of a public street food culture might never be bridged in Phoenix. However, specific production and distribution strategies rooted in nostalgic memories from Mumbai may boost consumption.  
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