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Teuku Farhansyah
Sekolah Tinggi Ilmu Manajemen Handayani
Economics, Econometrics & Finance Social Sciences

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ANALISIS KEPUASAN YANG MEMPENGARUHI LOYALITAS PELANGGAN PASCA BAYAR TELKOMSEL (KARTU HALLO) PADA GERAI HALLO DI TABANAN I Gusti Nyoman Kaler Suputra; Teuku Farhansyah
Forum Manajemen STIMI Handayani Denpasar Vol 10 No 1 (2012): Jurnal STIMI Vol. 10 No. 1 - 2012
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Globalization in the fi eld of industry cannot be avoided along withthe development of telecommunication. By the development of communicationstechnology, the business competitions are more competitive. Therefore, the cellularoperators compete to provide excellent service by offering a wide range of productvariants all of which focused on increasing customer satisfaction. The increasing ofcustomer satisfaction will result in the increase of customer loyalty. And that is alsoimplemented by Telkomsel (Kartu Halo), one of the cellular operators. The KartuHalo outlet in Tabanan optimizes their various facilities and services to enhance customer satisfaction. However, customer complaints always arise and result in the declining number of costumer who activated the card in Kartu Halo Outlet in Tabanan.From that point we will questioning, is there any infl uence of customer satisfactionon customer loyalty. The results of the study show that customer satisfaction has asignifi cant effect on customer loyalty. So it is suggested to the company managementto constantly improve customer satisfaction through the improvement of qualityservice, which in turn is expected to increase customer loyalty.
ANALISIS KEPUASAN YANG MEMPENGARUHI LOYALITAS PELANGGAN PASCA BAYAR TELKOMSEL (KARTU HALLO) PADA GERAI HALLO DI TABANAN I Gusti Nyoman Kaler Suputra; Teuku Farhansyah
Forum Manajemen Vol 10 No 1 (2012): Jurnal STIMI Vol. 10 No. 1 - 2012
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v10i1.20

Abstract

Globalization in the fi eld of industry cannot be avoided along withthe development of telecommunication. By the development of communicationstechnology, the business competitions are more competitive. Therefore, the cellularoperators compete to provide excellent service by offering a wide range of productvariants all of which focused on increasing customer satisfaction. The increasing ofcustomer satisfaction will result in the increase of customer loyalty. And that is alsoimplemented by Telkomsel (Kartu Halo), one of the cellular operators. The KartuHalo outlet in Tabanan optimizes their various facilities and services to enhance customer satisfaction. However, customer complaints always arise and result in the declining number of costumer who activated the card in Kartu Halo Outlet in Tabanan.From that point we will questioning, is there any infl uence of customer satisfactionon customer loyalty. The results of the study show that customer satisfaction has asignifi cant effect on customer loyalty. So it is suggested to the company managementto constantly improve customer satisfaction through the improvement of qualityservice, which in turn is expected to increase customer loyalty.
Co-Authors I Gusti Nyoman Kaler Suputra