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All Journal Jurnal Pengabdian Masyarakat Madani
Neng Sumilah
STEBIS Bina Mandiri
Religion Computer Science & IT Economics, Econometrics & Finance

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Sosialisasi Manajemen Strategi Pemasaran Di UMKM Kecamatan Cileungsi Ana Wijandari; Neng Sumilah
Jurnal Pengabdian Masyarakat Madani Vol 1 No 1 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.05 KB) | DOI: 10.51805/jpbm.v1i1.12

Abstract

This service program aims to make the Micro, Small Medium Enterprises (MSMEs) to fully understand the strategies on how to develop businesses by understanding the Marketing Mix-also known as the 4 Ps (Product, Price, Place, and Promotion). The purpose of this service is to provide knowledge to the community, especially MSMEs in the form of socializing strategies which is possible to apply in order to be able to compete in the product market competition. The method used in this activity is by socializing to MSMEs about strategies to win product market competition. This activity was carried out in Cileungsi Village, Bogor Regency. The participants of this activity are MSMEs with a total number 20 MSMEs. The Result obtained from this mentoring program is that the MSMEs are able to develop strategies or marketing plans properly and correctly.
Co-Authors Ana Wijandari