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All Journal Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian Masyarakat Madani
Nurul Iman Maulana
STEBIS Bina Mandiri
Religion Computer Science & IT Economics, Econometrics & Finance

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Pelatihan Pemasaran dan Pembukuan Keuangan dalam Mendapatkan Pembiayaan Bank Syariah bagi Pedagang Pasar Cileungsi Novingky Ferdinand; Nurul Iman Maulana; Thoriq Aziz
Jurnal Pengabdian Masyarakat Madani Vol 1 No 1 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.122 KB) | DOI: 10.51805/jpmm.v1i1.14

Abstract

The issue of non-bankable MSME entrepreneurs is often a very interesting issue because of the simple constraints of MSMEs in marketing and accounting for business finances. Along with the opening of banking access as widely as possible and the support of MSMEs to upgrade from the government, MSMEs must respond well to this problem. The purpose of implementing community service activities for the Cileungsi Market traders is to develop and improve the capabilities of the Cileungsi Market merchant community in terms of marketing and financial accounting. Also, the problem that is now the focus of this training is to improve the ability of MSMEs to carry out marketing and good financial accounting so that MSMEs become Bankable. The method used is to conduct marketing training and financial bookkeeping as a condition for obtaining financing at Islamic banks. From the results of the training, the traders were enthusiastic and committed to following up on this training to immediately make good marketing and financial accounting to apply for financing to Islamic Banks to develop their businesses.
Citra Universitas dan Bauran Pemasaran Islam terhadap Keputusan Mendaftar di Perguruan Tinggi Nurul Iman Maulana; Budi Sukardi
Jurnal Manajemen Bisnis dan Keuangan Vol 7 No 1 (2026): April 2026
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v7i1.387

Abstract

This study was motivated by the low number of student enrollments at STEBIS Bina Mandiri in 2023, which reached only 274 students—far below the target of 500—despite various traditional promotional strategies. The research aims to examine the influence of institutional image and elements of the Islamic marketing mix—including fair pricing, Islamic environment, ethical promotion, and human resource quality—on students' enrollment decisions. Using a quantitative approach with a causal design, the study involved 247 active students as the population, with samples selected purposively using the Slovin formula. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that institutional image and Islamic campus environment have a positive and significant influence on enrollment decisions, while fair pricing, ethical promotion, and human resources do not show significant effects. These findings indicate that institutional reputation and the Islamic atmosphere of the campus are key factors in attracting prospective students.
Co-Authors Budi Sukardi Novingky Ferdinand Thoriq Aziz