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All Journal Jurnal Pengabdian Masyarakat Madani Reinforce: Journal of Sharia Management
Siti Indah Purwaning Yuwana
UIN Kiai Haji Achmad Siddiq Jember
Religion Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Literasi Produk Bersertifikasi Halal Dalam Rangka Meningkatkan Penjualan Pada UMKM Siti Indah Purwaning Yuwana; Hikmatul Hasanah
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jpmm.v1i2.44

Abstract

Many local products produced by SMEs in Jember circulating without halal labeling makes the authors compelled to do community service about literacy of halal certification products. Some MSME actors have made changes by managing the halal certification process for their products, so as to increase public confidence in making purchases, which has an impact on increasing product sales turnover. However, the number of business actors who carry out the certification is not comparable to the number of products produced by MSMEs circulating without halal certification. This paper describes the literacy assistance program carried out by the author in its function to provide understanding and knowledge related to halal certification in several MSMEs in Sumbersari District, Jember Regency. Our service program through literacy workshops carried out in two sessions, namely the first session providing theoretical exposure about the meaning of halal products and halal certification, then the next session providing stages of the process of obtaining halal product certification and examples of MSME actors who have implemented it. The results of this community service program have a positive impact on MSME actors, namely understanding the importance of obtaining halal certification and its effect on sales volume. In addition, MSME actors also understand how the stages of managing halal product certification are.
DIGITAL MARKETING : STRATEGI PROMOSI APOTEK SAWOJAJAR MAS Siti Indah Purwaning Yuwana
Reinforce: Journal of Sharia Management Vol 1 No 2 (2022)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v1i2.6392

Abstract

The rapid development of information technology has an impact on business activities ranging from small to large scale which requires utilizing sophistication in running their business. Innovative promotional strategies using the right media are needed to reach the market and increase sales volume. Digital Marketing is present as a marketing medium that is currently in great demand by all people. Sawojajar Mas Pharmacy is a business that sells medicines, foodstuffs and medical devices located in Malang City. The COVID-19 pandemic has limited visits to pharmacies, because it reduces physical contact with consumers. Of course this has a significant impact on sales turnover. To optimize sales volume, Sawojajar Mas Pharmacy utilizes online marketing and sales with various applications. This study aims to analyze how the promotion strategy carried out by Sawojajar Mas Pharmacy uses Digital Marketing to expand the market, increase sales turnover and attract new consumers. The research method in this study used a descriptive qualitative approach. Data collection uses 3 techniques, namely interviews, documentation and participant observation. Interviews were conducted with 3 informants who were appointed as resource persons. The results of the study explain that Sawojajar Mas Pharmacy as one of the pharmaceutical businesses in Malang City has succeeded in using Digital Marketing as an effective promotional tool, by utilizing social media, where its implementation provides enormous benefits for the company's marketing strategy.
Co-Authors Hikmatul Hasanah