Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Forum Manajemen
Putu Wahyu Pratiwi
Universitas Mahendradatta
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, PSIKOLOGI, DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KEBAYA PADA BUTIK LESTARI DI DENPASAR Putri Anggreni; Putu Wahyu Pratiwi
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to obtain explanative findings that tested the influence of social factors on purchasing decisions, cultural factors on purchasing decisions, personal factors on purchasing decisions, psychological factors on purchasing decisions, and the marketing mix of purchasing decisions. The research design used in this research is a causal quantitative research design. Methods of data collection using questionnaires, which then analyzed by using multiple regression with the classical assumption test. The result of research indicate that there is significant influence froom social factor to purchasing decision with contribution of 76.9%, cultural factor to purchasing decision with contribution of influence equal to 93.8% and personal factor to purchasing decision with contribution of 61.4%, psychological factor to purchase decision of influence contribution equal to 51.4%, and marketing mix to purchasing of influence contribution equal to 52.9%.
PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, PSIKOLOGI, DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KEBAYA PADA BUTIK LESTARI DI DENPASAR Putri Anggreni; Putu Wahyu Pratiwi
Forum Manajemen Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v18i1.395

Abstract

The purpose of this study was to obtain explanative findings that tested the influence of social factors on purchasing decisions, cultural factors on purchasing decisions, personal factors on purchasing decisions, psychological factors on purchasing decisions, and the marketing mix of purchasing decisions. The research design used in this research is a causal quantitative research design. Methods of data collection using questionnaires, which then analyzed by using multiple regression with the classical assumption test. The result of research indicate that there is significant influence froom social factor to purchasing decision with contribution of 76.9%, cultural factor to purchasing decision with contribution of influence equal to 93.8% and personal factor to purchasing decision with contribution of 61.4%, psychological factor to purchase decision of influence contribution equal to 51.4%, and marketing mix to purchasing of influence contribution equal to 52.9%.
Co-Authors Putri Anggreni