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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Daun: Jurnal Ilmiah Pertanian dan Kehutanan Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Wasana Nyata WASANA NYATA AGRIC
Irma Wardani
Universitas Islam Batik Surakarta
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences Veterinary Other

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Journal : AGRIC

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Formulation Of The Strategy For The Development Of Small Micro Business In The Efforts To Increase The Competitiveness Of Local Agriculture Products (Case Study In Sukoharjo District) Irma Wardani; Umi Nur Solikah
Agric Vol. 31 No. 2 (2019)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2019.v31.i2.p112-121

Abstract

Micro-small scale the agricultural sector in Sukoharjo Regency are the most dominant sector in the community, therefore it is necessary to review micro-small enterprises that are prioritized to be developed. This study aims to damage alternative development strategies in small micro-enterprises in increasing the competitiveness of local products. Data analysis techniques used are AHP, SWOT and QSPM methods The results of the AHP study show that the priorities developed are 1) herbal medicine stalls (0.37124). On the results of the QSP matrix on micro small enterprises, herbal medicine based on the highest score indicates that the product development strategy (5.33). Market development (5.22) and market penetration (5.22). The development strategy is expected to be able to implement product strategies that are in line with market demand with competitive advantages.
PERENCANAAN STRATEGI PENGEMBANGAN AGRIBISNIS TANAMAN PERKEBUNAN UNGGULAN DI KABUPATEN SUKOHARJO Irma Wardani; Tria Rosana Dewi; Libria Widiastuti
Agric Vol. 33 No. 1 (2021)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2021.v33.i1.p67-80

Abstract

Sektor perkebunan merupakan sub sektor pertanian yang potensi untuk dikembangkan di Kabupaten Sukoharjo, oleh karena itu perlu dikaji tanaman perkebunan yang potensial untuk prioritas dikembangkan. Penelitian ini bertujuan untuk merumuskan strategi pengembangan untuk agribinis tanaman perkebunan. Analisis data yang digunakan adalah Analitycal Hierarchy Process (AHP), Strengths Weaknesses Opportunities Threats (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Tanaman perkebunan tebu merupakan tanaman yang prioritas untuk dikembangkan di Kabupaten Sukoharjo dan strategi yang dipilih yaitu penetrasi pasar. Strategi ini dilakukan dengan meningkatkan aktivitas petani dalam pengembangan komoditas tebu melalui pembenihan, produksi, kelembagaan, permodalan, SDM, teknologi tepat guna.
Co-Authors Dwi Sulilarto Ilham Romadhona Libria Widiastuti Libria Widiastuti Pramono Hadi Rehino Yanu Seto Rismawati Siti Munawaroh Siti Nurlela Srie Juli Rachmawatie Tria Rosana Dewi Tria Rosana Dewi Tria Rosana Dewi Umi Nur Solikah