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All Journal Jurnal Mirai Management Jurnal Bisnis dan Kewirausahaan
Yuswari Nur
STIE NOBEL INDONESIA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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BAURAN PEMASARAN 7P DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PADA INDUSTRI RETAIL GIANT EKSPRES MAKASSAR Giri Dwinanda; Yuswari Nur
Jurnal Mirai Management Vol 5, No 3 (2020)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v5i3.690

Abstract

Penelitian ini bertujuan untuk mengetahui bauran pemasaran 7P dalam mempengaruhi keputusan pembelian konsumen pada industri retail Giant Ekspres Makassar. Metode penelitian menggunakan pendekatan deskriptif kuantitatif dengan metode analisis Structural Equation Model (SEM) menggunakan SmartPLS 3.0. Responden berjumlah 135 orang yang diperoleh dari hasil perhitungan rule of thumb, yaitu 5 kali jumlah indikator penelitian (27 indikator). Hasil penelitian menunjukkan bahwa bauran pemasaran 7P memiliki pengaruh sebesar 0.496 terhadap keputusan pembelian, dengan sisa 50.4% dipengaruhi oleh variabel diluar variabel dalam penelitian ini. Berdasarkan hasil pengujian inner model diketahui variabel price yang memberikan pengaruh yang paling besar terhadap keputusan pembelian. Dari hasil uji hipotesis, hanya variabel price yang diterima berdasarkan perbandingan nilai thitung>ttabel (3.428>1.978) dan nilai signifikansi (P value) 0.001
PENGARUH CELEBRITY ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP MINAT PEMBELIAN PRODUK LAZETA SKIN CARE DI MAKASSAR Yuswari Nur
Jurnal Bisnis dan Kewirausahaan Vol. 7 No. 1 (2018): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

This study aims to: (a) to know the influence of truthwothiness on endorser in social media instagram to interest of purchasing product Lazeta skin care (b) to know influence of attractiveness at endorser in social media instagram to interest of purchasing product Lazeta skin care (c) to know the effect of expertise on endorser in social media instagram to interest of purchasing Lazeta skin care produc (d) to determine the simultaneous influence of all variables on interest in purchasing Lazeta skin care products. This research was conducted at Lazeta skin care of Makassar City by using quantitative method and data collection technique through questionnaire with likert scale that has passed the validity and realibility test with the number of samples of 82 respondents. The data were analyzed by multiple linear regression using SPSS 21. The results of this study indicate that (a) Truthwothiness has significant effect on purchasing interest, (b) Attractiveness has significant effect on purchasing interest, (c) Expertise has significant effect on purchasing interest (d) Truthwothiness, Attractiveness and Expertise influence simultaneously or together to interest in purchasing Lazeta skin care product in Makassar.
ANALISIS PENGAMBILAN KEPUTUSAN NASABAH PT. BANK MUAMALAT CABANG MAKASSAR (Tinjauan Perilaku Konsumen) Yuswari Nur
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 1 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

This study aims to (a) to determine the effect of involvement and motivation of the customer decision making PT. Bank Muamalat Makassar Branch ; (b) to determine the effect of knowledge and attitude towards customer decision making PT. Bank Muamalat Makassar Branch ; (c) to determine the influence of personalities, values ​​and lifestyle of the customer decision making PT. Bank Muamalat Makassar Branch; (d) to determine the effect of the decision variables simultaneously all customers PT. Bank Muamalat branch Makassar. This study uses quantitative methods and techniques of data collection through a questionnaire with Likert scale that has passed the test of the validity and reliability of the total sample of 100 respondents. Data were analyzed with multiple linear regression analysis using SPSS 16. The results showed that (a) Motivation and Engagement insignificant positive effect on customer decision -making branch of Bank Muamalat Makassar, (b) Knowledge and Attitudes no significant positive effect on customer decision making branch of Bank Muamalat Makassar, (c) Variable Personality, Values ​​and lifestyle significant positive effect on customer decision making branch of Bank Muamalat Makassar, (d) Motivation and Engagement, Knowledge and attitudes, as well as personality, values ​​and lifestyles affect simultaneously or jointly to the customer decision making PT. Bank Muamalat branch Makassar.
Co-Authors Giri Dwinanda