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Galuh Gilang Pamekar
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Languange, Linguistic, Communication & Media

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Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial (Analisis Perbedaan Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial ”Produk Pangan Olahan Sagu” Kondur Petroleum S.A dalam Membentuk Keputusan Mengol Pamekar, Galuh Gilang
Jurnal Ilmu Komunikasi Vol 7, No 1 (2010)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.838 KB)

Abstract

Abstract : The objective of this research is to analyze the differences on the effectiveness of role playing and role model methods applied in social campaign program. Role playing and role model are the methods in social learning theory–as a part of persuasion theories–which implicates to behavior change by affecting with modeling and participate of the target adopters. The social campaign “Produk Pangan Olahan Sagu” adopts these two methods to persuade target adopters to change their behavior as its campaign goal.
Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial (Analisis Perbedaan Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial ”Produk Pangan Olahan Sagu” Kondur Petroleum S.A dalam Membentuk Keputusan Mengol Pamekar, Galuh Gilang
Jurnal ILMU KOMUNIKASI Vol 7, No 1 (2010)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.838 KB) | DOI: 10.24002/jik.v7i1.198

Abstract

Abstract : The objective of this research is to analyze the differences on the effectiveness of role playing and role model methods applied in social campaign program. Role playing and role model are the methods in social learning theory–as a part of persuasion theories–which implicates to behavior change by affecting with modeling and participate of the target adopters. The social campaign “Produk Pangan Olahan Sagu” adopts these two methods to persuade target adopters to change their behavior as its campaign goal.
Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial (Analisis Perbedaan Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial ”Produk Pangan Olahan Sagu” Kondur Petroleum S.A dalam Membentuk Keputusan Mengol Galuh Gilang Pamekar
Jurnal ILMU KOMUNIKASI Vol. 7 No. 1 (2010)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.838 KB) | DOI: 10.24002/jik.v7i1.198

Abstract

Abstract : The objective of this research is to analyze the differences on the effectiveness of role playing and role model methods applied in social campaign program. Role playing and role model are the methods in social learning theory–as a part of persuasion theories–which implicates to behavior change by affecting with modeling and participate of the target adopters. The social campaign “Produk Pangan Olahan Sagu” adopts these two methods to persuade target adopters to change their behavior as its campaign goal.
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