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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmiah Mahasiswa FEB
Wisnu Pamenang
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ANALISIS PENGARUH KUALITAS PRODUK, KEPUASAN PELANGGAN DAN WORDS OF MOUTH TERHADAP MINAT BELI ULANG KONSUMEN (Studi Kasus Pada Produk Kerupuk Ikan Lele UKM Minasari Cikaria Pati, Jawa Tengah) Pamenang, Wisnu; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.558 KB) | DOI: 10.14710/jspi.v15i3.206-211

Abstract

Minasari Cikaria products are crackers catfish product that is already known by people around the village of Sukoharjo, Pati regency. In the last 1 year Cikaria Minasari sales decreased, therefore conducted this study to determine how to influence the Repurchase Intention cracker products UKM Minasari Cikaria.This research analyzes the factors that influence repurchase intention with mediating variables Word Of Mouth. In this study developed a theoretical model to propose five hypotheses to be tested using Structural Equation Model (SEM) using AMOS 21.0 software. Respondents were used in this study are all people who have purchased and consumed Minasari Cikaria totaling 270 people.The results of data processing for the full model SEM has met Godnessof Fit as follows, Value Chi Square = 78, 447, df: 49, p: 5%; Probability = 0.005; GFI = 0.954; AGFI = 0.927; TLI = 0,990; CFI = 0.993; CMIN / DF = 1.601; RMSEA = 0.047. Thus it can be said that this model is feasible to use. The results of this study indicate that word of mouth can be improved with quality products and customer satisfaction. Furthermore, customer satisfaction and word of mouth will affect the high repurchase intention of Minasari Cikaria products.
Reaksi Pasar Modal Dengan Adanya Stock Split Saham Pada Perusahaan Go Public Periode Tahun 2008-2011 Wisnu Pamenang; Harlen dro
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.253 KB)

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The background of this research aims to determine whether there is a significant market reaction to stock prices, abnormal stock returns and trading wolume between stock split events surrounding the period ie the period before, during and  after the stock split at the company went public on the Stock Exchange in 2008-2011.This research is a study which belong to the category of event study or study events. Event study is research that studies the market reaction to an event (event) that the  information is published as an announcement.This study used a sample of 21 companies that perform stock split policy in the period 2008-2011. Test this hypothesis using a different test that is paired sample t-tests on all the variables: stock price, abnormal stock returns and trading volume. Difference test was conducted with a 95% confidence level. Results of this study indicate that the overall market's response to the stock split, this is indicated by the presence of significant differences in all variables (stock price, abnormal stock returns and trading volume).Keywords: Stock Split, Stock Price, Abnormal Return, Trading Volume Activity
Reaksi Pasar Modal Dengan Adanya Stock Split Saham Pada Perusahaan Go Public Periode Tahun 2008-2011 Pamenang, Wisnu; dro, Harlen
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The background of this research aims to determine whether there is a significant market reaction to stock prices, abnormal stock returns and trading wolume between stock split events surrounding the period ie the period before, during and  after the stock split at the company went public on the Stock Exchange in 2008-2011.This research is a study which belong to the category of event study or study events. Event study is research that studies the market reaction to an event (event) that the  information is published as an announcement.This study used a sample of 21 companies that perform stock split policy in the period 2008-2011. Test this hypothesis using a different test that is paired sample t-tests on all the variables: stock price, abnormal stock returns and trading volume. Difference test was conducted with a 95% confidence level. Results of this study indicate that the overall market's response to the stock split, this is indicated by the presence of significant differences in all variables (stock price, abnormal stock returns and trading volume).Keywords: Stock Split, Stock Price, Abnormal Return, Trading Volume Activity
Co-Authors Harlen dro Harry Soesanto