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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Muhamad Pariama
Universitas Lakidende
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Dampak Bauran Pemasaran Terhadap Kepuasan Konsumen Serta Pengaruh Loyalitas Pelanggan Pada Produk Samsung Di Kendari Muhamad Pariama; . Kusrawan
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 1 No 2 (2018)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the marketing element that affect consumer behavior is the combinationof product management and promotion mix. Samsung is one big company that hasmany users and they are very loyal. But due to lack of innovation, then theloyalty of its users were also reduced. Kendari as one of the regionalmarkets in Indonesia surprisingly placed Xiaomi was in first rank in mobilephone brand loyalty for the first time. This is quite surprising considering Samsung is able to defeat the famous Apple that has a strong user base, loyal,and fanatical, but in fact, Samsung has a bigger share of the market. Thepopulation used in this study is the people who use Samsung products in Kendari City. This study the number of samples used is 120 people . Hypothesistesting was done by using indicators CR and P. Because of the 9 hypothesistested in this study have CR value above 1.96 or P value smaller than 0.05,Then all hypotheses tested reject Ho and accept H1. In other words theindependence and intervening variables have the effect of increasing thedependent variable if only the independent variables and the intervening canbe improved by Samsung product manufacturers.
THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY Muhamad Pariama; Surifan Laembo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4379

Abstract

Digital transformation has opened up many opportunities for micro, small, and medium enterprises (MSMEs) to market their products more widely and effectively. One platform experiencing rapid growth and holding significant potential for digital marketing strategies is TikTok. In Konawe Regency, several MSMEs have begun using this platform, but little research has been conducted on its effectiveness in increasing Return on Investment (ROI). The purpose of this study is to determine the impact of digital marketing campaigns using TikTok on the ROI of small and medium enterprises (MSMEs) in Konawe Regency. In this study, engagement, content reach, and sales conversion metrics were the most important indicators of effectiveness. It is hoped that the results will provide a more accurate understanding of how social media helps small businesses grow economically. This research was conducted quantitatively using survey methods, descriptive analysis, and simple linear regression. The analysis was conducted to determine the relationship between the intensity of TikTok use as a promotional medium and increased business ROI. Data was collected through questionnaires and interviews with MSMEs who actively use TikTok as a promotional medium. The results of this study can be used as a reference in formulating policies aimed at increasing the competitiveness of digital-based MSMEs, especially by optimizing the TikTok platform.
Co-Authors . Kusrawan Surifan Laembo