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This Author published in this journals
All Journal Community Engagement and Emergence Journal (CEEJ) Indonesian Journal of Multidisciplinary Science
Nurbaiti Nurbaiti
State Islamic University of North Sumatera
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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The Use Of Planning On Employees’ Performance At The Dprd Secretary Office In Medan Wahdatun Thoibah; Nurbaiti Nurbaiti
Indonesian Journal of Multidisciplinary Science Vol. 1 No. 2 (2021): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.37 KB) | DOI: 10.55324/ijoms.v1i2.14

Abstract

Planning is the process of achieving organizational goals, in order to achieve the goal of developing an organizational work activity plan. The budget is very important to do in order to be able to finance all the needs of the program that is run and its realization can be in accordance with the set budget. Meanwhile, performance is what is done and what is not done by the employee is the work that has been achieved by the employee. The purpose of this study was to determine the function of budget planning on the achievement of employee performance at the Secretariat of the DPRD City of Medan. In this study the author uses a qualitative research approach. Analyzing research data using primary data and secondary data, data collection techniques in the form of observations and interviews obtained from the Medan City DPRD Secretariat Office in 2021 show that the planning function towards the achievement of employee performance is positive and significant to the achievement of employee performance at the Medan City DPRD Secretariat Office.
Analysis Of Community Marketing As A Competitive Strategy Coffee Shop Business Case Study Doi-Ku Café Aditya Rahman Ginting; Nurbaiti Nurbaiti; Atika Atika
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10120

Abstract

This study aims to analyze the community marketing strategies implemented by DOI-KU Café in building customer loyalty and providing a competitive advantage. Using a descriptive qualitative research method, this study highlights how customer engagement through community activities can increase the emotional bond between customers and coffee shop business owners. The results show that this marketing approach is effective in creating customer loyalty, which is manifested by open communication, regular interactions, and the provision of relevant activities that appeal to the community. In conclusion, community marketing is not only able to maintain customer loyalty but also able to strengthen the position of DOI-KU Café in the midst of competition in the coffee shop business that is increasing significantly.
Co-Authors Aditya Rahman Ginting Atika Atika Wahdatun Thoibah