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The Analysis of Indonesia’s International Business Annisa Edelia; Nuri Aslami
Indonesian Journal of Multidisciplinary Science Vol. 1 No. 3 (2021): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.421 KB) | DOI: 10.55324/ijoms.v1i3.28

Abstract

International Business is a business whose activities pass the borders of the country. This definition includes not only international trade and overseas manufacturing, but also a thriving service industry in areas such as transportation, tourism, banking, advertising, construction, retail trade, large trade and mass communications. International marketing is different from International Business, International Trade is an inter-state transaction usually done by traditional way that is by way of export and import. With the export and import transactions, there will be a balance of tread, while international marketing which is the state of a company can be involved in a business transaction with other countries, other companies or the general public abroad. This international business transaction is generally an attempt to market overseas production. Stages in entering into international business: Incidental exports, Active Exports, License Sales, Franchising, Marketing outside the country, Production and Marketing Abroad. The obstacles in conducting international business are: Different Foreign Currencies, Low Resource Quality, Difficult State Payments and Great Risks, The existence of Import Policy of a State, The War, The existence of Regional Economic Organizations.
Strategies in Developing MSMEs of Pematangsiantar Annisa Edelia; Zuhrinal M Nawawi
Indonesian Journal of Multidisciplinary Science Vol. 1 No. 3 (2021): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (47.723 KB) | DOI: 10.55324/ijoms.v1i3.30

Abstract

The purpose of this study was to determine the development strategi of Micro Small and Medium Enterprises (UMKM) in Pematangsiantar City. The research model is qualitative approach. The research design is field study and literature study. The focus of research to be achived is the development strategy of Small Micro and Medium Enterprises in Pematangsiantar city. The data analysis technique used is descriptive qualitative analysis. The result of the study show that UMKM enterpreneurs face obstacles in developing their businesses. The strategy of developing UMKM in Pematangsiantar City is inseparable from the participation of the government and UMKM actors. The government should be able to provide assistance to UMKM actors, as well as socialization and training, and UMKM actors should be more creative and innovative in producing goods.