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All Journal Indonesian Journal of Multidisciplinary Science
Gusti Triawan
University of Indraprasta PGRI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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THE USE OF LANGUAGE STYLE IN TELEVISION ADVERTISEMENT Gusti Triawan; Tegar Prahara Putra
Indonesian Journal of Multidisciplinary Science Vol. 1 No. 4 (2022): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.489 KB) | DOI: 10.55324/ijoms.v1i4.64

Abstract

The form of persuasion can be in the form of using language styles that can influence the audience's mindset so that they are interested in trying and buying the products offered. The problem that will be discussed in this research is what style of language appears and the meaning of language style in advertisements for facial cleansers, skin softeners, toothpaste, instant noodles, tea, butter, detergents, wafers, instant drinks, paints, and dairy products. This study aims to describe language styles that appear and the meaning of language styles in advertisements for various products on television. The method used is the analytical narrative method. The technique used is the recording and note-taking technique. The origin of the data is obtained from television advertisements downloaded from YouTube. The advertisements were chosen at random from a total of 20 that were broadcast on private television for the previous four years, from 2018 to 2021. The results of the study showed that the language styles that appeared in the advertisements were in the form of repetition, rhetoric, hyperbole, personification, metaphor, simile, synecdoche, metonymy, repetition, paradox, climax, alliteration, and parallelism.
Co-Authors Tegar Prahara Putra