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Febriana Sakina
Faculty of Islamic Economy and Business, Islamic State University of North Sumatera
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Strategies for Maintaining Business during the Pandemic Era at a Store in Tanjung Pura Febriana Sakina; Zuhrinal M. Nawawi
Indonesian Journal of Multidisciplinary Science Vol. 1 No. 5 (2022): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.599 KB) | DOI: 10.55324/ijoms.v2i2.93

Abstract

The world is being hit by a covid-19 pandemic including Indonesia. To break the chain of spreading of the virus, The government asks every people to stay at home. This situation has an impact on economic instability and affected UMKM, no exception in MDI Collection Store. Therefore, a survival strategy for UMKM is needed to continue business during the pandemic, This study uses a qualitative data analysis method with a phenomenological approach. The data collection method is using the interview method, observation method, and documentation method. The result of this study recommends 4 ways a survival strategy for UMKM. There are using e-commerce for business, using digital marketing, improving product and service quality, and optimizing customer relationship marketing. The result of this study are important to be understood and adopted by UMKM and hopefully, they are always responsive and adjust to the business environment to survive.
SHOPEE AS THE MARKETPLACE FOR INDOMIE IN THE GLOBALIZATION ERA Febriana Sakina; Irma Rahmayani Marpaung; M Iqbal Sitompul; Mutia Sari Dewi; Suhairi Suhairi
Indonesian Journal of Multidisciplinary Science Vol. 1 No. 6 (2022): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.19 KB) | DOI: 10.55324/ijoms.v1i6.116

Abstract

One way of marketing online for your business that can guarantee increasing sales is to sell in the marketplace. This research aims to find out the use of Shopee as a marketing medium for Indomie products in the global era. This research model is a qualitative approach model. Data collection techniques use document studies where document studies are carried out by reviewing documents related to research topics. This subject and research is Indomie Products. The result of this research is the use of Shopee as an indomie marketing medium so that indomie marketing can cover a wider market and be able to compete with other products, Shopee provides free shipping and flash sale programs, can be sent throughout the region, and makes it easier for customers to shop and choose various flavors from Indomie.
Co-Authors Irma Rahmayani Marpaung M Iqbal Sitompul Mutia Sari Dewi Suhairi Suhairi Zuhrinal M. Nawawi