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Kharisma Bintang Eka Putera
Program Of Master Of Management, FEB 17 Agustus 1945 University Surabaya, Indonesia";}
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ANALYSIS OF THE EFFECT OF PRICE PERCEPTION, PRODUCT QUALITY, PHYSICAL EVIDENCE ON CONSUMER SATISFACTION AND PURCHASE DECISION ON THE SUMBER JAYA LIVESTOCK GROUP Kharisma Bintang Eka Putera; Nanis Susanti; IB Cempena
Indonesian Journal of Multidisciplinary Science Vol. 1 No. 7 (2022): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.588 KB) | DOI: 10.55324/ijoms.v1i7.144

Abstract

The purpose of this study was to examine the effect of price perception, product quality, physical evidence, on consumer satisfaction and purchasing decisions as intervening variables. With a sample of 60 out of 70 customers in the Sumber Jaya livestock group using the slovin technique and participating in this study. Data were collected in 2021 using a questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study prove that price perception, product quality, physical evidence, have a significant effect on purchasing decisions. price perception has a significant effect on Consumer Satisfaction. Meanwhile, product quality and physical evidence have no significant effect on Consumer Satisfaction. And purchasing decisions have a significant effect on Consumer Satisfaction. This finding reminds empirical evidence that it is very important to always pay attention to customer behavior which is useful for the key to innovation so that customers do not hesitate in making purchasing decisions at the Sumber Jaya Livestock Group.
Co-Authors IB Cempena Nanis Susanti