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All Journal Nomosleca Ganaya: Jurnal Ilmu Sosial dan Humaniora Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Calathu: Jurnal Ilmu Komunikasi
I Gede Titah Pratyaksa
STAHN Mpu Kuturan Singaraja
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Nomosleca

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Digital Content Creative sebagai Media Informasi melalui Instagram dalam Penerimaan Mahasiswa Baru di STAHN Mpu Kuturan Singaraja Niluh Wiwik Eka Putri; I Gede Titah Pratyaksa
Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i1.12910

Abstract

STAHN Mpu Kuturan Singaraja promotes PMB via social media Instagram through digital content creative. The aim of the research is to determine the role of digital content creative in the model used is the Luther model which consists of concept, design, material collecting, assembly, testing and distribution. The method used in this research is pure qualitative descriptive with a phenomenological approach. The theories used include Excellence theory. The research results include the first post using the Two-Way Symmetric model which prioritizes feedback from the community. Meanwhile, the second post also uses the Two-Way Symmetric model. Furthermore, the third post uses the Public Information model, which aims to build public trust through one-way communication. Meanwhile, the fourth post also uses the Public Information model. Next, the fifth post uses the Press Agentry / Publicity model.
Co-Authors Ni Luh Wiwik Eka Putri Niluh Wiwik Eka Putri