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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora
Nada Nabigha Adria
Sekolah Tinggi Ilmu Komunikasi Inter Studi
Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Citra Perusahaan Traveloka Terhadap Kepuasan dan Loyalitas Pelanggan Nada Nabigha Adria; Niken Febrina Ernungtyas
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 3 No 1 (2020)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v3i1.423

Abstract

This article discusses the impact of company image, customer satisfaction on customer loyalty in travel agents. A corporate image model, customer satisfaction. customer loyalty is developed and tested. Direct and indirect relationship between three variables. The key implication for travel agents is to build strong emotional ties with customers and enhance the company's image through trust and service delivery. Therefore, understanding is very important to examine, this research aims to understand how the company's image potential in increasing customer satisfaction and loyalty. This study uses a quantitative method by distributing questionnaires to 76 respondents. Data processing is done by ssps. The results of the study show that company image and customer satisfaction can increase customer loyalty.
Co-Authors Niken Febrina Ernungtyas