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Ayu Wilantari
Institut Agama Hindu Negeri Tampung Penyang Palangka Raya
Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media

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KOMUNIKASI MASSA DALAM SIARAN RADIO Ayu Wilantari
Dharma Duta Vol 17 No 1 (2019): Jurnal Dharma Duta
Publisher : Fakultas Dharma Duta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/dd.v17i1.318

Abstract

Storytelling or storytelling has become an oral culture in Indonesian society this oral culture or tradition is a hereditary heritage. The times are getting more advanced and radio is present as a mass media that facilitates the oral culture. Radio is a means of mass media communication or often referred to as mass communication. Radio in broadcasting has broadcasters as the most important position in the success of a program that they make. Fast and direct, familiar with the listener, warm, simple, unlimited, inexpensive, able to repeat and flexible entertainment facilities which are the advantages of radio, while fleeting, global, time-limited, linear, contain disturbances in broadcasting and are local to radio shortages..
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