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PEMBERDAYAAN PEREMPUAN DALAM MENDUKUNG USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI INDONESIA Marthalina Marthalina
J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) Vol. 3, No. 1, Juni 2018
Publisher : ipdn

The existence of gender equality in Indonesia has provided new hope for women to be involved and make decisions in the businesses they pursue. At present, women have acted as partners of husbands in meeting family needs and actively participating in social life, government organizations or local organizations. Working women have contributed to improving the welfare of the family economy in meeting the needs for clothing, food and shelter. Unfortunately the pace of gender equality in Indonesia is still constrained by the low confidence of banks to provide capital loans, which is only around 45% -55%. Women’s empowerment in the UMKM sector is expected to reduce poverty, provide increased income, increase knowledge and quality of human resources and prepare women’s communities to become a community that is friendly to banks and the economy. This reseach uses qualitative data analysis with data sources in the research obtained from the literature study documents relating to the empowerment of women and micro, small and medium enterprises. The documents in this study can be in the form of regulations, books and news sources from the internet. The data analysis was carried out descriptively by reducing data, presenting data and making conclusions. It was concluded that women’s empowerment in supporting UMKM in Indonesia had enormous potential and had to be optimized by the central government and regional governments. Cooperation is needed from various private parties, banks and other institutions in supporting women’s empowerment. A place is needed to accommodate women workers to be more able to play a role in the business sector, the need for training in entrepreneurship training, product innovation, management to improve women’s skills in the field of entrepreneurship so that productive activities have the value of education and high competitiveness. Keywords: role of women, entrepreneurship

Kualitas Pelayanan Melalui Website Dan Media Sosial Dalam Menyediakan Layanan Yang Handal Di Masa Pandemi Covid 19 Di Kota Batam Marthalina Marthalina
Jurnal Media Birokrasi Jurnal Media Birokrasi, Vol. 4 No. 1, April 2022
Publisher : PRODI ADMINISTRASI PEMERINTAHAN DAERAH FAKULTAS MANAJEMEN PEMERINTAHAN IPDN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jmb.v4i1.2428

Penggunaan media sosial dibutuhkan saat pandemi covid 19. Pemeritah Indonesia berupaya melakukan transformasi pelayanan publik ke kanal informasi teknologi dengan mengurangi kontak langsung dalam pelayanan. Meskipun kualitas website pemerintah daerah di Indonesia masih belum baik dan merata, akan tetapi tuntutan dan kebutuhan masyarakat dalam menghadapi pandemi covid-19 cukup tinggi. Pada tahun 2021, Kota Batam merupakan daerah zona merah dengan jumlah kasus Covid-19 tertinggi dengan klister tidak terlacak di Provinsi Kepulauan Riau. Penelitian ini dibutuhkan untuk melihat kualitas website dan media sosialnya dalam penyelenggaraan pelayanan publik selama pandemi covid 19 di Kota Batam. Penelitian menggunakan metode kuntitatif dengan pendekatan deskriptif. Analisis data-data temuan lapangan disajikan komprehensif dan mendalam secara deskriptif khususnya eksplorasi dengan memahami makna temuan penelitian dari sejumlah individu atau sekelompok orang yang berasal dari masalah sosial. Kegiatan penelitiandilakukan dengan tahap orientasi, tahap eksplorasi, tahap member check. Kualitas website dan media sosial yang dikelola oleh Pemerintah Daerah Kota Batam yang telah diukur melalui 3 (tiga) dimensi utama yaitu kualitas konten, layanan kualitas, dan kualitas teknis dengan rata-rata 60,15% responden menilai baik. Upaya peningkatan kualitas telah dilakukan dengan membangun sinergi dan memperkuat komunikasi antar lembaga pemerintahan daerah mengatasi kekurangan tenaga sumber daya manusia dengan memperbanyak pelatihan teknologi informasi dan komunikasi unggahan yang lebih singkat dan padat engagement dengan konten yang menghasilkan favorites likes, komentar, share, balasan, re-tweet, dan berbagai cara apa pun yang dapat digunakan masyarakat.Kata Kunci: kualitas, teknologi informasi, media sosial, pelayanan publik

Sosialisasi Gerakan “Mas AL” dalam Pelayanan Publik Saat Pandemi Covid-19 di Kelurahan Bintoro, Demak Marthalina Marthalina; Dwi Ayu Sulistyaningrum
Civitas Consecratio: Journal of Community Service and Empowerment Vol 1 No 1 (2021)
Publisher : Lembaga Pengabdian Masyarakat Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/cc.v1i1.1780

The Covid-19 pandemic attracted writers to conduct community service activities in the form of socialization of the “MAS AL” movement aimed at preventing the transmission of Covid-19 in the service process in Bintoro Subdistrict Demak. The movement “MAS AL” is an abbreviation that means Applying 4M; Apply healthy living; Always praying; Always smile &happy. The “MAS AL” movement is an effort to raise awareness in the prevention of Covid-19 which is packaged by the author in the form of an interesting and memorable slogan. This study uses qualitative descriptive research method as a problem solving procedure while the method of community service implementation is a step or way that the author in finding solutions to problems encountered by the author in the Binotoro Village Government in organizing service activities to the community during the Covid-19 pandemic. Community service activities that have been carried out by the author there is a conclusion (1) socialization related to the prevention of Covid-19 has been running in an orderly and smooth manner both direct socialization and socialization through social media (2) socialization movement “MAS AL” get high appreciation from Camar Demak and Lurah Bintoro and all village and community apparatus, (3) village officials and community residents who have not previously been disciplined to start te rtib and discipline in complying with health protocols as stipulated by the government, (4) Poster Movement “MAS AL” used by Lurah Bintoro in bintoro office as a reminder of the discipline of health protocols and clean and healthy lifestyle for village officials and citizens (5) is encouraged there needs to be further research on social media usage behavior especially if it is associated with pandemic conditions Covid-19.

Sosialisasi dan Pendampingan Pembuatan Nomor Induk Berusaha (NIB) melalui Online Single Submission (OSS) kepada Pelaku Usaha Mikro di Desa Sukahayu Kecamatan Rancakalong Kabupaten Sumedang Marthalina Marthalina; Utami Khairina
Civitas Consecratio: Journal of Community Service and Empowerment Vol 2 No 1 (2022)
Publisher : Lembaga Pengabdian Masyarakat Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/cc.v2i1.2523

The COVID-19 pandemic has had an impact on the weakening of the economy of the Sukahayu Village community which is marked by an increase in unemployment. Many people are trying their luck by opening a new business which administratively does not yet have a business license. From a total of around 400 UMKM in Sukahayu Village, only 179 UMKM have registered business licenses because most business actors carry out trading activities on weekdays, have not been able to use internet technology, and have not received information and know the urgency of making business permits. As a form of effort to overcome the problem of orderly administration at the Sukahayu Village Office, the community service team has carried out socialization and direct services for making business registration numbers (NIB) through online single submission (OSS) at the Sukahayu Village Office and door to door to people's homes that have micro business. The purpose of this community service activity is to provide an understanding of the importance of digital NIB and OSS to obtain ease of business legality as well as other documents such as corporate or individual NPWP. Community service activities are carried out with the method of socialization and service to the community which are carried out for approximately one month and have special targets for people who do not have a business identification number (NIB) but already own or run a micro business. This community service activity has coordinated directly with the Sukahayu Village government. The results of this community service activity were the issuance of 32 business registration numbers (NIB), increased knowledge and information from several people about the importance of business registration numbers for micro-enterprises in Sukahayu Village and increased public desire to register their businesses legally which was marked by the entry of proposed documents. only 17 pieces. Suggestions for optimizing the making of NIB in Sukahayu Village is that it takes the commitment and consistency of the Sukahayu Village government to continue socialization activities, door to door services and more serious assistance for micro business actors because there are still more than 200 micro businesses that have not been registered through OSS and there are still many people who do not understand the importance of business registration numbers for business actors due to the assumption that people think that taking care of business permits and legalities takes a long time and is a complicated matter. This condition really needs to be considered and followed up by the Sukahayu Village government in collaboration with the relevant office.

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