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All Journal Tarbiatuna: Journal of Islamic Education Studies Journal of Vision and Ideas (VISA) Journal of Social Research
Taufik Hidayat
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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SALES MARKETING STRATEGY IN THE PETISAH MARKET DURING COVID 19 Suhairi; Amelia Padillah Siregar; Bunga Mawar; Mela Devita; Taufik Hidayat
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.22 KB) | DOI: 10.55324/josr.v1i2.24

Abstract

This study aims to determine the Marketing Strategy of MSME Sales in the Petisah Market during the Covid 19 Period. The research methodology used is a qualitative qualitative research approach, which is research that presents and data based on the results of documentation that can provide a clear picture of the object being studied, for later analysis. process and analyzed to then draw conclusions. The data analysis method used is qualitative where the data used in the study describes an object or phenomenon based on things that generally cannot be calculated using documentation data, literature studies, and secondary data. With the development of the business world today, MSMEs are required to pay more attention to competition in the business world, both domestically and abroad. If MSMEs want to remain competitive with other companies, MSMEs must pay attention to the main problem, namely marketing. Effective Product Marketing Strategies During the Covid-19 Pandemic Period, namely: offering services or products to customers who need assistance, using the right tools, maximizing old features or new features that suit the needs of the community or customers, avoiding all negative impressions can ruin your business
ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES TURNOVER IN TOY ENTREPRENEURS AT SUZUYA TANJUNG MORAWA Taufik Hidayat; Nuri Aslami
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.006 KB) | DOI: 10.55324/josr.v1i2.25

Abstract

This study aims to analyze the marketing strategy at the Toy Stand, especially the marketing mix at Suzuya Tanjung Morawa. This study uses a qualitative method, namely a case study that produces descriptive data as outlined in words. Data collection techniques in this study the authors made a direct visit to the children's toy booth to conduct personal interviews with the owner of the toy stand, namely Mr. Ricky Gunawan equipped with sales data. The results showed that the strategy in increasing sales turnover of Toy Stands, namely the segmentation, targeting, positioning strategies and especially the marketing mix had been implemented well although not fully implemented. To be able to further increase sales turnover at the Toy stand at Suzuya Tanjung Morawa, the company should be able to innovate the products sold by the Toy Booth owner, expand the sales market, add promotional activities, expand the trend of today's children's toys and increase creativity in layout. how to set up the Stand so that it can produce more revenue from sales
Kebijakan, Sumber Daya, Program dan Kegiatan Perpustakaan Makmur Syukri; Taufik Hidayat
VISA: Journal of Vision and Ideas Vol 3 No 3 (2023): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v3i3.5639

Abstract

The library is the most appropriate place to provide knowledge for studying, reading, conducting research, and also seeking answers to every problem that arises, whether it is a problem that concerns the human individual or problems that exist in society, nation and state. Libraries must be managed with good management so that the library can run well and be enjoyed by visitors who come to the library. Library management ensures that all efforts to achieve library goals utilize human and non-human resources while still paying attention to functions, roles and expertise. Human resources play an important role as organizers and the key to the success of a library. Libraries as information units will have good performance if they are managed with quality human resource management. With good human resource management, library activities will achieve the stated goals.
Leadership and Management: Locating the Concepts Inom Nasution; Taufik Hidayat
Tarbiatuna: Journal of Islamic Education Studies Vol 4 No 1 (2024): Tarbiatuna:  Journal of   Islamic Education Studies (In Press)
Publisher : PKP Pusat Jurnal LPPM IAi Nasional Laaroiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/tarbiatuna.v4i1.5642

Abstract

Nowadays, every individual is aware of the importance of knowledge as a guide/tool/guide to lead humanity which is increasingly large in number and has complex problems. It is based on this awareness and is relevant to the learning process which requires every human being to seek knowledge. Judging from the type of research, there is also a type of research used in this research, namely bibliography research or library research, namely research that is carried out by collecting information or objective note-taking which is aimed at the object of research or gathering information in the form of a bibliography, or analysis carried out to uncover a problem which is basically focused on a critical and in-depth study of relevant library materials. Thus, this effort cannot be separated from education, and educational goals will not be achieved optimally without good educational management or management, which is further in Educational management activities require a leader who has the ability to become a leader.
Co-Authors Amelia Padillah Siregar Bunga Mawar Indah Rizki Ramadani Inom Nasution Josar Herbuna Makmur Syukri Mela Devita Nur Saidah Rangkuti Nuri Aslami Siti Kumala Dewi Tharisa Amalia