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All Journal Tarbiatuna: Journal of Islamic Education Studies Journal of Vision and Ideas (VISA) Journal of Social Research
Taufik Hidayat
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Social Research

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SALES MARKETING STRATEGY IN THE PETISAH MARKET DURING COVID 19 Suhairi; Amelia Padillah Siregar; Bunga Mawar; Mela Devita; Taufik Hidayat
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.22 KB) | DOI: 10.55324/josr.v1i2.24

Abstract

This study aims to determine the Marketing Strategy of MSME Sales in the Petisah Market during the Covid 19 Period. The research methodology used is a qualitative qualitative research approach, which is research that presents and data based on the results of documentation that can provide a clear picture of the object being studied, for later analysis. process and analyzed to then draw conclusions. The data analysis method used is qualitative where the data used in the study describes an object or phenomenon based on things that generally cannot be calculated using documentation data, literature studies, and secondary data. With the development of the business world today, MSMEs are required to pay more attention to competition in the business world, both domestically and abroad. If MSMEs want to remain competitive with other companies, MSMEs must pay attention to the main problem, namely marketing. Effective Product Marketing Strategies During the Covid-19 Pandemic Period, namely: offering services or products to customers who need assistance, using the right tools, maximizing old features or new features that suit the needs of the community or customers, avoiding all negative impressions can ruin your business
ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES TURNOVER IN TOY ENTREPRENEURS AT SUZUYA TANJUNG MORAWA Taufik Hidayat; Nuri Aslami
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.006 KB) | DOI: 10.55324/josr.v1i2.25

Abstract

This study aims to analyze the marketing strategy at the Toy Stand, especially the marketing mix at Suzuya Tanjung Morawa. This study uses a qualitative method, namely a case study that produces descriptive data as outlined in words. Data collection techniques in this study the authors made a direct visit to the children's toy booth to conduct personal interviews with the owner of the toy stand, namely Mr. Ricky Gunawan equipped with sales data. The results showed that the strategy in increasing sales turnover of Toy Stands, namely the segmentation, targeting, positioning strategies and especially the marketing mix had been implemented well although not fully implemented. To be able to further increase sales turnover at the Toy stand at Suzuya Tanjung Morawa, the company should be able to innovate the products sold by the Toy Booth owner, expand the sales market, add promotional activities, expand the trend of today's children's toys and increase creativity in layout. how to set up the Stand so that it can produce more revenue from sales
Co-Authors Amelia Padillah Siregar Bunga Mawar Indah Rizki Ramadani Inom Nasution Josar Herbuna Makmur Syukri Mela Devita Nur Saidah Rangkuti Nuri Aslami Siti Kumala Dewi Tharisa Amalia