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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Journal of Social Research
Melia Br Ginting
Universitas Islam Negeri Sumatera Utara
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PRODUCT, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN Mega Safitri; Melia Br Ginting; Aminur Alfi Syahrin; M. Rifani Sihotang; Suhairi
Journal of Social Research Vol. 1 No. 3 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.05 KB) | DOI: 10.55324/josr.v1i3.38

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Kualitas Produk, Harga Dan Citra Merek terhadap Keputusan Pembelian mie instan merek indomie. Populasi yang digunakan dalam penelitian ini adalah masyarakat Kelurahan Desa Pematang Johar Kec. Labuhan Deli pada acara Car Free Day dan sampel yang digunakan adalah sebanyak 100 responden dengan menggunakan Teknik yang digunakan dalam pengambilan sampel pada penelitian ini adalah salah satu teknik non-probability sampel yaitu sampling purposive.. Analisis yaKualitas Produkng digunakan adalah Analisis Regresi Linier Berganda. Terdapat pengaruh simultan kualitas produk, harga dan citra merek terhadap keputusan pembelian pada produk mie instan merek Indomie.Terdapat pengaruh parsial kualitas produk, harga dan citra merek terhadap keputusan pembelian pada produk mie instan merek Indomie.
Pentingnya Menjalankan Etika Dalam Bisnis Melia Br Ginting; Nuri Aslami
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: EBMA 2021
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2337

Abstract

Summary of business Ethics is outside the provisions of the laws undanganStandar which is higher than the minimum standard according to the law.We often find that our business activities is the gray area that is not arranged.The rule of law.Ethical behavior in business activity is very important for the Business itself.Unethical business especially detrimental to the business itself From the perspective of the long-term.Good business is not just business baikMenguntungkan, but good business is different with a profitable business is Also a good business morally.The application of business ethics is taught in Islam, the Example of the Prophet offers many clues to the ethics of the store.As a branch of applied philosophy, business ethics focuses on the moral aspects of behavior.The person and the regulation of the profession in industripengelolaan.Therefore, business ethics can be considered as upayaMenerapkan ethical principles in the field of economic relations between people.
Co-Authors Aminur Alfi Syahrin M. Rifani Sihotang Mega Safitri Nuri Aslami