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All Journal Jurnal Kajian Bali SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Journal of Business on Hospitality and Tourism
Kadek Wiweka
University of Angers
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Bali Tourism Research Trends: A Systematic Review, 1976–2022 Kadek Wiweka; Sylvine Pickel-Chevalier
Jurnal Kajian Bali (Journal of Bali Studies) Vol 12 No 2 (2022): Volume 12 No. 2. Oktober 2022
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (978.376 KB) | DOI: 10.24843/JKB.2022.v12.i02.p14

Abstract

This research aims to systematically review of literature on Bali tourism from 1976 to 2022. This study employed a descriptive quantitative approach and utilizes 128 publications with the keyword “tourism in Bali” sourced from the Scopus database. This study concludes that the development of Bali tourism research has increased significantly. The contribution of Indonesian authors continues to dominate Bali tourism research. International authors play an essential role, especially in introducing the study of Bali tourism in the early thirty years. Furthermore, this review was successful in identifying the most commonly used topics, research approaches, and paradigms by researchers. This research, in particular, divides the evolution of the topics into four phases. The study’s sample of articles is restricted to those from the single database Scopus and solely in English. As a result, future research should be able to analyze articles from other sources, and in a broader range of languages.
An empirical study of food blogger influence on coffee shop brand image and consumer purchase decision in delapan gram Suci Sandi Wachyuni; Kadek Wiweka; Indri Softia
Journal of Business on Hospitality and Tourism Vol 7, No 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.691 KB) | DOI: 10.22334/jbhost.v7i3.285

Abstract

In recent years, food blogging has become a popular medium for sharing thoughts, feelings, opinions, and ideas. However, its impact on the beverage industry has not been widely studied. This study aims to examine the effect of food blogger promotion on brand image and purchasing decisions partially. This study took samples at the Delapan Gram Coffee Shop. The research method used in this research is the quantitative method. While the independent research variable is food blogger promotion (X), and the dependent variable is the brand image (Y1) and purchase decision (Y2). The data analysis method used in this study is multiple linear regression analysis using the SPSS program. This study found that food blogger promotion partially influences the brand image and purchasing decisions. However, brand image has a higher contribution to purchasing decisions than food blogger promotion. The practical implication of this research is as a reference for entrepreneurs, especially coffee shops, regarding the role of food bloggers in increasing sales. Meanwhile, the limitation in this study is that the sample scope is limited to one company. This study expects further research related to other factors that may have a greater influence on purchasing decisions.
Beyond taste: A sentiment analysis of informal language and cultural appreciation in Tripadvisor reviews of Balinese Ayam Betutu Putu Pramania Adnyana; Kadek Wiweka; Amarjiva Lochan; Ni Luh Putu Trisdyani
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 12 No 1 (2026): February 2026
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v12i1.21041

Abstract

This study investigates customer sentiment in online reviews of RM Ayam Betutu Pak Man, a renowned Balinese restaurant featured on TripAdvisor, one of the world’s leading platforms for culinary and tourism insights. In the digital era, online review technologies have revolutionized how restaurant businesses interact with customers and evaluate service quality. While previous research has examined sentiment analysis within the restaurant industry, limited attention has been given to establishments with deep cultural and culinary heritage. To address this gap, 77 TripAdvisor reviews from 2013 to 2020 were analyzed, encompassing six variables: name, title, rating, comment, date, and region. Data were processed using RStudio through text preprocessing, sentiment labelling, lexicon-based analysis, sentiment aggregation, and temporal trend examination. Results indicate that most reviewers are domestic tourists from major cities in Western Indonesia, with some international visitors from Dubai, Ipswich, Kuala Lumpur, Victoria, and Marcos. Overall, customer sentiment is predominantly positive, particularly regarding the taste and authenticity of ayam betutu, although fluctuations occur due to service quality issues and external factors such as the COVID-19 pandemic. Word cloud visualizations highlight the restaurant’s strong culinary reputation while pointing to service and cleanliness as areas for improvement. Strategically, the study suggests enhancing service quality, tailoring menus to diverse visitor preferences, and reinforcing digital and cultural branding. As a limitation, the analysis focused only on English and Indonesian reviews. Future studies are encouraged to include more languages, employ advanced analytical tools, and expand the dataset across various restaurant contexts.
Co-Authors Amarjiva Lochan Indri Softia Ni Luh Putu Trisdyani Putu Pramania Adnyana Suci Sandi Wachyuni Sylvine Pickel-Chevalier