Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

0.444

P-Index

This Author published in this journals

All Journal Jurnal ASPIKOM Emerging Markets : Business and Management Studies Journal International Journal of Islamic Business and Management Review Journal of Business on Hospitality and Tourism

Munawaroh Munawaroh

Management Department, Swiss German University, Banten, Indonesia

Author-ID : 3396000

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 4 Documents Claim Missing Document

Claim Missing Document

Articles

PARTISIPASI POLITIK PEMILIH PEMULA DALAM BINGKAI JEJARING SOSIAL DI MEDIA SOSIAL Loina L. K. Perangin-angin; Munawaroh Zainal
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 4 (2018): Januari 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

The purpose of this research to identify the social networking of early voters in the social media and its influence toward political participation. Using qualitative approach, the data is primarily collected through focus group discussion and in-depth interview with 63 college students chosen purposively in 3 big cities; Bandung, Jakarta, and Surabaya. Research results show that social media is massively used by the early voters for interacting and communicating because it needs no physical preparation and revelation of their original personality. The network is easily accessed, both on campus and at home, which sustains higher intensity in using social media. While networking socially, the early voters only interact and communicate with old acquaints, thus the networking does not aim for developing a new network. Their participation in politics is considered low, have less understanding about politics, and have not participated yet, both online and offline. Social media has become their primary source of political news and information for discussing with family and peers face-to-face. Discussion result becomes a consideration for their political decision making. The contribution of this research is to give perspectives on political participation of novice voters in social media in order to motivate social media users to become politically literate.

Millennial Leadership and the Quality of Work Environment in Travel and Tourism Industry Alexander Patrick Pantoro; Munawaroh Munawaroh
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 2 (2022)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i2.213

This study holds purpose to find out which leadership is adapted by millennial leaders with the usage of traits leadership, behavioral leadership, and contingency leadership. Furthermore, this paper also investigates how millennial leaders affect the work environment in physical, psychological, and social form. Lastly, the other aim of this research is to discover whether millennial leaders approves as a good strategic plan in improving the quality of work environment. Qualitative methods such as literature review and in-depth interviews were used to measure the connection between two variables. The contradictive result from this research suggests that millennial leaders do influence their work environment by their performance, open-mindedness, communication skill, and willingness to listen and learn to enhance the quality of work environment.

The Impact of Logo Design Towards Customer’s Brand Image Perception: A Research of Logo Shapes And Colors in The Hotel Industry Munawaroh Munawaroh
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Brand image is how a brand perceived by the customer. The brand image perception shaped by certain attributes of the company that has been delivered through Corporate Visual Identity (CVI). CVI is a visible elements of a brand, often regarded as one aspect that creates company’s image through logo or symbol. The purpose of this research was to determine the significant impact between shapes and colors used in logo design and customers’ brand perception in hotel industry. This research was done with quantitative method where the data was primarily collected through distributing the questionnaires. The data collecting process involves 100 respondents who reside in the Greater Jakarta Area. Multiple regression analysis in SPSS version 21.0 was used to analyze the data. The result of this research showed that both shapes and colors used in the logo have strong impact on how brand image perceived by the customers. Shapes of the logo influence the brand image perception with a percentage of 92.5%, while colors affect the brand image perception with a percentage of 92.4%. Based on the result, it can be concluded that applying certain shapes and colors in the logo design can help hotel industry to enhance the desired brand image and create a strong brand positioning in the market.

Effect of Digital Marketing Implementation Towards Muslim Fashion Brand Awareness And Brand Image Arvin Enditya Putra; Yosman Bustaman; Munawaroh Zainal
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

TDigital marketing has a positive impact on brand awareness and brand image. This can have a good effect on the economy as it can increase brand awareness and brand image of Muslim fashion brands. This good effect on the economy will translate into improved company performance in covid'19. This study aims to determine the influence of the company's digital marketing on brand awareness and brand image on covid'19 in Muslim fashion brands. This study uses multiple regression on panel data from a sample of 100 respondents based in Indonesia. The variable of this research is digital marketing in Muslim fashion brands, and other variables are brand awareness and brand image to see what effect digital marketing has on these variables in covid'19. The results of the study resulted in t value > t table and sig < 0.05 from each hypothesis that everything was declared accepted because t value > t table and sig < 0.05. This study shows that there is a significant influence on digital marketing on Muslim fashion brands on brand awareness and brand image in the covid'19 pandemic

Co-Authors Alexander Patrick Pantoro Alvin Liputra Arvin Enditya Putra Loina L. K. Perangin-angin Yosman Bustaman

Title

Found 4 Documents
Search

Abstract

Abstract

Abstract

Abstract

Title Search

Found 4 Documents Search

Abstract

Abstract

Abstract

Abstract

Title

Found 4 Documents
Search