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All Journal Jurnal ASPIKOM Emerging Markets : Business and Management Studies Journal Journal of Business on Hospitality and Tourism
Munawaroh Munawaroh
Management Department, Swiss German University, Banten, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PARTISIPASI POLITIK PEMILIH PEMULA DALAM BINGKAI JEJARING SOSIAL DI MEDIA SOSIAL Loina L. K. Perangin-angin; Munawaroh Zainal
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 4 (2018): Januari 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.24 KB) | DOI: 10.24329/aspikom.v3i4.210

Abstract

The purpose of this research to identify the social networking of early voters in the social media and its influence toward political participation. Using qualitative approach, the data is primarily collected through focus group discussion and in-depth interview with 63 college students chosen purposively in 3 big cities; Bandung, Jakarta, and Surabaya. Research results show that social media is massively used by the early voters for interacting and communicating because it needs no physical preparation and revelation of their original personality. The network is easily accessed, both on campus and at home, which sustains higher intensity in using social media. While networking socially, the early voters only interact and communicate with old acquaints, thus the networking does not aim for developing a new network. Their participation in politics is considered low, have less understanding about politics, and have not participated yet, both online and offline. Social media has become their primary source of political news and information for discussing with family and peers face-to-face. Discussion result becomes a consideration for their political decision making. The contribution of this research  is to give perspectives on political participation of novice  voters in social media in order to  motivate social media users to become politically literate.
Millennial Leadership and the Quality of Work Environment in Travel and Tourism Industry Alexander Patrick Pantoro; Munawaroh Munawaroh
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 2 (2022)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i2.213

Abstract

This study holds purpose to find out which leadership is adapted by millennial leaders with the usage of traits leadership, behavioral leadership, and contingency leadership. Furthermore, this paper also investigates how millennial leaders affect the work environment in physical, psychological, and social form. Lastly, the other aim of this research is to discover whether millennial leaders approves as a good strategic plan in improving the quality of work environment. Qualitative methods such as literature review and in-depth interviews were used to measure the connection between two variables. The contradictive result from this research suggests that millennial leaders do influence their work environment by their performance, open-mindedness, communication skill, and willingness to listen and learn to enhance the quality of work environment.
The Impact of Logo Design Towards Customer’s Brand Image Perception: A Research of Logo Shapes And Colors in The Hotel Industry Munawaroh Munawaroh
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.335 KB) | DOI: 10.22334/jbhost.v1i1.21

Abstract

Brand image is how a brand perceived by the customer. The brand image perception shaped by certain attributes of the company that has been delivered through Corporate Visual Identity (CVI). CVI is a visible elements of a brand, often regarded as one aspect that creates company’s image through logo or symbol. The purpose of this research was to determine the significant impact between shapes and colors used in logo design and customers’ brand perception in hotel industry. This research was done with quantitative method where the data was primarily collected through distributing the questionnaires. The data collecting process involves 100 respondents who reside in the Greater Jakarta Area. Multiple regression analysis in SPSS version 21.0 was used to analyze the data. The result of this research showed that both shapes and colors used in the logo have strong impact on how brand image perceived by the customers. Shapes of the logo influence the brand image perception with a percentage of 92.5%, while colors affect the brand image perception with a percentage of 92.4%. Based on the result, it can be concluded that applying certain shapes and colors in the logo design can help hotel industry to enhance the desired brand image and create a strong brand positioning in the market.  
Co-Authors Alexander Patrick Pantoro Alvin Liputra Loina L. K. Perangin-angin