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The Marchelia
Desain Komunikasi Visual, Fakultas Arsitektur dan Desain, UNIKA Soegijapranata Semarang
Education

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Analisa Pengaruh Brand Kota Lama Terhadap Bentuk Logo Kafe Tekodeko The Marchelia
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.64 KB) | DOI: 10.24167/tr.v1i1.1590

Abstract

Tekodeko Cafe sells food and beverage products that related with coffee with the support ofthe classic atmosphere because it is adjacent to the tourist area of the Old City ofSemarang. This study aims to determine the impact of the Brand Image of an area on theformation of cafe logos located within the old city area with a case study of Tekodeko café.This research used interview and questionnaire method. The result of this research can beconcluded that Tekodeko has strong reason in forming the brand that is building aconducive place for the community of art.
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