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All Journal Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Journal of Management and Business Environment (JMBE)
Thomas Indrajaya
Soegijapranata Catholic University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Perencanaan Strategis Untuk Pengembangan Bisnis Fitness Center di Semarang Angelica Mega Nanda; Sentot Suciarto Athanasius; Thomas Indrajaya
JEMAP Vol 2, No 2: Oktober 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.905 KB) | DOI: 10.24167/jemap.v2i2.2248

Abstract

Competition in markets creates rivalry between businesses. A company should be able to pass the competitive environment and have competitive advantage with better strategic planning. The fast growing business in Semarang was the body-fitness service business. Consumers select fitness center venues by the company's image, facilities and services. Strategic planning is related to fulfilling the needs of fitness members and customer decisions and becoming success in business. This research objective was to create strategic planning in the field of marketing and operations that focuses primarily on market penetration and developing products to be competitive. The method used was a qualitative and quantitative method of using the IE matrix. The results of the research was corporate strategic planning. In marketing management function, the strategies were to increase number of classes variations in the form of Yoga, TRX and Zumba dance and improve the quality of equipment; and reactivate healthy cafe. In the operational management function, the strategies were perfecting the company's operational program system, improving the quality of equipment and fitness room, provide space, equipment and a new class variation needs, providing the needs of Healthy Café.
Analysis on Resources and Organizational Culture as Sustainable Competitive Advantages in a Printed Newspaper Company in Semarang Agata Asri Wijayaningsih; Berta Bekti Retnawati; Thomas Indrajaya
Journal of Management and Business Environment (JMBE) Vol 4, No 2: January 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v4i2.5323

Abstract

Competition in printed media business is getting severe in the digital era due to the growing number of online media. Online media presents more varied news in faster ways for the public. The covid-19 pandemic exacerbates the condition as a lot of hotels, government institutions, banks, and private companies stop subscribing printed newspaper. The research aims to analyze whether resources and organizational culture of a printed newspaper company in Semarang imply sustainable competitive advantages. This research implemented qualitative method which was by interviewing three managers and employees of four departments to obtain data. The VRIO analysis was used to analyze the data. The results show that not all company’s resources imply sustainable competitive advantages; only human resources, organizational structure, and market do so. The financial and physical resources possess temporary competitive advantages.  In terms of organizational culture, only kinship implies sustainable competitive advantage. Disciplinary and honesty have competitive parities and identity and policy have temporary competitive advantages
Co-Authors Agata Asri Wijayaningsih Angelica Mega Nanda Berta Bekti Retnawati Sentot Suciarto Athanasius