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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Sari Wijayanti
Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Opinion Leader Terhadap Persepsi Tingkat Kepercayaan Merek Asing Sari Wijayanti
JEMAP Vol 4, No 2: Oktober 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i2.3298

Abstract

The purpose of this research wanted to know about the influence of opinion leader towards the belief level of foreign brand, especially neurotropic vitamin. The data was gained from 186 responden by questionnaires and interview. Sampling method used was non probability sampling and the purposive technique to select respondents engaging health care professionals including nurse, midwife and general practicioners. Simple regression was used to exam the data. There was an influence of opinion leader on the belief level of foreign brand perception showed by t-count value (4.096) which was greater than t-table (1.973). It was concluded that individuals prefer the advice received from an experienced and knowledgeable advisor more than less skilled and less experienced advisor.
Implikasi Strategi Pemasaran Produk Halal di Masa Pandemi Covid-19 : Studi Kasus Pada UMKM di Salatiga sari wijayanti
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 2 (2022): Volume 10 Nomor 2 2022
Publisher : Universitas Putera Batam

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Abstract

This research is about Marketing Strategy Implication of Halal Product on Covid-19 Pandemic, focus on SMEs in Salatiga.  The aims of this research is to describe why SMEs using halal product as its marketing strategy on Covid-19 Pandemic and how the impact of halal product marketing strategy on Covid-19 Pandemic. This research is using qualitative research, conduct with interview, built pattern, concept and connected them become a mini-theory. The results of this research are: (1) Adding the halal logo as a reflection of halal certification as marketing strategy is applied on covid-19 pandemic, (2) The impact of marketing strategy halal product are sales increase, price increase, packaging change, and production process change. Suggesstion for the next research is examining quantitatively the mini-theory.
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